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WooCommerce topic analytics
Topic
Updated May 25, 2026
WooCommerce

114 WooCommerce Aesthetics Stores: Stats & Market Data (2026)

114 active WooCommerce stores fall into the Aesthetics segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Health, Education & Courses. 65% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

65%
Social media
4%
Meta ads
68%
Contact info
Total Stores
114
Active WooCommerce stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
97
Among 114 stores with catalog data
Avg. Price
$209
Among 109 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

15 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28 · 25%
10-49 47 · 41%
50-199 25 · 22%
200-999 12 · 11%
1k-4.9k 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
81% coverage
Health
20% coverage
Education & Courses
4% coverage
Arts & Entertainment
3% coverage
Home & Garden
2% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 97 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,501. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9 · 8%
$25-$49 18 · 17%
$50-$99 32 · 29%
$100-$199 22 · 20%
$200-$499 20 · 18%
$500+ 8 · 7%
Store currencies
USD 55 GBP 26 EUR 15 PKR 4 CAD 3 ARS 2 AUD 2 ZAR 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $209. That's below the WooCommerce average of $423.

Social media platforms

Instagram (59%), Facebook (57%), TikTok (12%).

Instagram
59%
Facebook
57%
TikTok
12%
LinkedIn
10%
Twitter / X
10%
YouTube
10%

Social media adoption is strong at 65%, and 4% of stores run Meta ad campaigns. That's 22 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (24%), Facebook Pixel (22%).

Google Analytics
39%
Google Tag Manager
24%
Facebook Pixel
22%
Google Ads
14%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

21 products $224 avg 7 ads
Health Beauty & Cosmetics Celebrations & Gifts weight loss anti aging
93 products $77 avg
Beauty & Cosmetics aesthetics skincare
32 products $95 avg
Beauty & Cosmetics skin health aesthetics
200 products $65 avg
Beauty & Cosmetics dermal fillers skin boosters
17 products $112 avg
Beauty & Cosmetics aesthetics medical skincare
126 products $69 avg
Beauty & Cosmetics Health aesthetics derma
49 products $119 avg
Beauty & Cosmetics medical spa aesthetics
111 products $108 avg
Beauty & Cosmetics aesthetics cosmetic treatments
163 products $101 avg
Beauty & Cosmetics Health skin care products beauty clinic
6 products $23 avg
Beauty & Cosmetics skincare beauty
12 products $271 avg
Beauty & Cosmetics spa gift skin therapy

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FAQ

How many WooCommerce Aesthetics stores are there?

We currently track 114 active WooCommerce stores in the Aesthetics segment.

Are WooCommerce Aesthetics stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Aesthetics segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Aesthetics stores?

Among stores with pricing data, the average listed price is about $209, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.