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Topic
Updated June 8, 2026
WooCommerce

1,284 WooCommerce Baby accessories Stores: Stats & Market Data (2026)

1,284 active WooCommerce stores fall into the Baby accessories segment, with 446 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Home & Garden. 54% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

54%
Social media
2%
Meta ads
53%
Contact info
Total Stores
1,284
Active WooCommerce stores
New (30d)
446
Newly added in the last 30 days
Avg. Products
1,412
Among 1,283 stores with catalog data
Avg. Price
$80
Among 1,229 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

402 201 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

446 new stores were added in the past 30 days — 35% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 71 · 6%
10-49 303 · 24%
50-199 394 · 31%
200-999 342 · 27%
1k-4.9k 104 · 8%
5k+ 69 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
90% coverage
Apparel & Accessories
17% coverage
Home & Garden
6% coverage
Celebrations & Gifts
4% coverage
Toys & Games
3% coverage
Electronics
1% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Arts & Entertainment
1% coverage
Books & Literature 5 Animals & Pet Supplies 4

Among stores with catalog data, the 50-199 product range is most common. The average is 1,412 products per store. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Greece, Netherlands, Spain.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 631 · 51%
$25-$49 336 · 27%
$50-$99 155 · 13%
$100-$199 64 · 5%
$200-$499 33 · 3%
$500+ 10 · 1%
Store currencies
EUR 523 USD 208 PLN 36 BDT 34 GBP 33 BRL 31 INR 29 VND 25

Among stores with pricing data, the most common price range is Under $25. The average is higher at $80 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (45%), Instagram (44%), TikTok (8%).

Facebook
45%
Instagram
44%
TikTok
8%
YouTube
7%
Twitter / X
4%
Pinterest
2%
LinkedIn
1%

Social media adoption is strong at 54%, and 2% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (21%), Facebook Pixel (20%).

Google Analytics
27%
Google Tag Manager
21%
Facebook Pixel
20%
Google Ads
10%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

156 products $22 avg 2 ads
Baby & Kids Arts & Entertainment baby accessories handmade baby products
2,415 products $62 avg 5 ads
Baby & Kids Apparel & Accessories children's clothing kids shoes
8 products $20 avg
Apparel & Accessories handmade bows baby accessories
7 products $23 avg
Baby & Kids baby products strollers
185 products $31 avg
Baby & Kids Apparel & Accessories baby clothes kids clothing
275 products $11 avg
Baby & Kids baby products handmade baby items
51 products $823 avg
Home & Garden nursery furniture interior design services
35 products $66 avg
Toys & Games Baby & Kids kids toys baby accessories
135 products $12 avg
Baby & Kids bibs pacifiers baby feeding bottles
1,777 products $7 avg
Baby & Kids baby products breast pump
18 products $36 avg
Baby & Kids baby accessories gift boxes
182 products $33 avg
Baby & Kids baby clothes baby boy

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FAQ

How many WooCommerce Baby accessories stores are there?

We currently track 1,284 active WooCommerce stores in the Baby accessories segment.

Are WooCommerce Baby accessories stores growing?

Yes. In the last 30 days, 446 new stores were indexed in the Baby accessories segment, showing a 35% monthly growth rate.

What is the average product price in WooCommerce Baby accessories stores?

Among stores with pricing data, the average listed price is about $80, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.