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Topic
Updated May 18, 2026
WooCommerce

172 WooCommerce Beauty products online Stores: Stats & Market Data (2026)

172 active WooCommerce stores fall into the Beauty products online segment, with 83 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 40% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

40%
Social media
6%
Meta ads
56%
Contact info
Total Stores
172
Active WooCommerce stores
New (30d)
83
Newly added in the last 30 days
Avg. Products
1,041
Among 172 stores with catalog data
Avg. Price
$40
Among 162 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

52 26 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

83 new stores were added in the past 30 days — 48% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 19 · 11%
10-49 58 · 34%
50-199 46 · 27%
200-999 31 · 18%
1k-4.9k 16 · 9%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Home & Garden
12% coverage
Apparel & Accessories
8% coverage
Health
8% coverage
Food & Beverages
6% coverage
Electronics
5% coverage
Jewelry & Watches
3% coverage
Baby & Kids
3% coverage
Toys & Games
2% coverage
Hardware
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,041 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are Bangladesh, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 98 · 60%
$25-$49 32 · 20%
$50-$99 17 · 10%
$100-$199 8 · 5%
$200-$499 6 · 4%
$500+ 1 · 1%
Store currencies
USD 36 EUR 30 INR 18 BDT 16 PKR 11 GBP 6 AUD 4 AED 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $40 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (35%), Instagram (30%), YouTube (8%).

Facebook
35%
Instagram
30%
YouTube
8%
Twitter / X
6%
TikTok
5%
LinkedIn
2%
Pinterest
2%

About 40% of stores maintain social media profiles and 6% run Meta ads — moderate marketing investment overall. That's 7 percentage points below the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (20%), Facebook Pixel (15%).

Google Analytics
21%
Google Tag Manager
20%
Facebook Pixel
15%
Google Ads
3%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

24 products $2 avg 2 ads
Beauty & Cosmetics Health oral care products skin care items
293 products $14 avg
Beauty & Cosmetics cosmetic store beauty products online
On Beauty Ukraine
120 products $43 avg
Beauty & Cosmetics elemis skincare monteil beauty products
1,015 products $21 avg
Beauty & Cosmetics beauty products online cosmetics store
35 products $4 avg 2 ads
Apparel & Accessories Home & Garden Food & Beverages saree online organic food delivery
45 products $32 avg
Beauty & Cosmetics makeup store australia beauty products online
60 products $44 avg
Beauty & Cosmetics beauty products online personal care store
43 products $21 avg
Beauty & Cosmetics beauty products online cosmetics store india
5 products $9 avg
Beauty & Cosmetics gold face mask face mask strips
7 products $7 avg
Jewelry & Watches Home & Garden Baby & Kids buy watches online kitchen supplies store
13 products $92 avg
Beauty & Cosmetics cosmetics store makeup and skincare
5 products $34 avg
Beauty & Cosmetics skin renewal products cerone giovanni skincare

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FAQ

How many WooCommerce Beauty products online stores are there?

We currently track 172 active WooCommerce stores in the Beauty products online segment.

Are WooCommerce Beauty products online stores growing?

Yes. In the last 30 days, 83 new stores were indexed in the Beauty products online segment, showing a 48% monthly growth rate.

What is the average product price in WooCommerce Beauty products online stores?

Among stores with pricing data, the average listed price is about $40, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.