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Topic
Updated Apr 6, 2026
WooCommerce

606 WooCommerce Cosmetics shop Stores: Stats & Market Data (2026)

606 active WooCommerce stores fall into the Cosmetics shop segment, with 52 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 60% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

60%
Social media
4%
Meta ads
64%
Contact info
Total Stores
606
Active WooCommerce stores
New (30d)
52
Newly added in the last 30 days
Avg. Products
835
Among 604 stores with catalog data
Avg. Price
$45
Among 586 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

43 21 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

52 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 143 · 24%
10-49 246 · 41%
50-199 94 · 16%
200-999 76 · 13%
1k-4.9k 29 · 5%
5k+ 16 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
3% coverage
Home & Garden
1% coverage
Jewelry & Watches
1% coverage
Books & Literature
1% coverage
Health
1% coverage
Celebrations & Gifts 3 Animals & Pet Supplies 2 Arts & Entertainment 2 Baby & Kids 2 Electronics 2 Food & Beverages 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 835 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Bangladesh, Brazil, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 274 · 47%
$25-$49 192 · 33%
$50-$99 81 · 14%
$100-$199 24 · 4%
$200-$499 11 · 2%
$500+ 4 · 1%
Store currencies
USD 224 EUR 90 BDT 35 INR 25 BRL 18 COP 14 PKR 14 PLN 14

Among stores with pricing data, the most common price range is Under $25. The average is higher at $45 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (49%), Instagram (47%), TikTok (12%).

Facebook
49%
Instagram
47%
TikTok
12%
YouTube
9%
Twitter / X
5%
LinkedIn
3%
Pinterest
1%

Social media adoption is strong at 60%, and 4% of stores run Meta ad campaigns. That's 8 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Facebook Pixel (17%), Google Analytics (17%), Google Tag Manager (14%).

Facebook Pixel
17%
Google Analytics
17%
Google Tag Manager
14%
Google Ads
8%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

28 products $28 avg 1 ads
Beauty & Cosmetics cosmetics shop solid cosmetics
17 products $14 avg 5 ads
Beauty & Cosmetics Jewelry & Watches beauty products jewelry store
1,084 products $17 avg 1 ads
Apparel & Accessories Beauty & Cosmetics Animals & Pet Supplies fashion store cosmetics shop
Home - NYLON Singapore
20 products $28 avg 1 ads
Beauty & Cosmetics makeup store beauty products
47 products $39 avg
Beauty & Cosmetics makeup store cosmetics shop
14 products $46 avg
Beauty & Cosmetics natural skin care face products
12 products $32 avg
Beauty & Cosmetics facial products body products
113 products $25 avg
Beauty & Cosmetics beauty store cosmetics shop
57 products $10 avg
Beauty & Cosmetics skincare online store beauty products
202 products $9 avg
Beauty & Cosmetics beauty store cosmetics shop
210 products $5 avg
Beauty & Cosmetics Jewelry & Watches Home & Garden beauty store cosmetics shop
2,933 products $10 avg
Beauty & Cosmetics beauty store cosmetics shop

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FAQ

How many WooCommerce Cosmetics shop stores are there?

We currently track 606 active WooCommerce stores in the Cosmetics shop segment.

Are WooCommerce Cosmetics shop stores growing?

Yes. In the last 30 days, 52 new stores were indexed in the Cosmetics shop segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Cosmetics shop stores?

Among stores with pricing data, the average listed price is about $45, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.