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Topic
Updated May 4, 2026
WooCommerce

134 WooCommerce Cruelty-free Stores: Stats & Market Data (2026)

134 active WooCommerce stores fall into the Cruelty-free segment, with 22 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 74% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

74%
Social media
7%
Meta ads
59%
Contact info
Total Stores
134
Active WooCommerce stores
New (30d)
22
Newly added in the last 30 days
Avg. Products
542
Among 134 stores with catalog data
Avg. Price
$26
Among 131 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18 9 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

22 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 40%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 13 · 10%
10-49 61 · 46%
50-199 41 · 31%
200-999 15 · 11%
1k-4.9k 2 · 1%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
92% coverage
Apparel & Accessories
4% coverage
Home & Garden
4% coverage
Celebrations & Gifts
1% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage
Health
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 542 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,295. The strongest country concentrations are India, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 91 · 69%
$25-$49 24 · 18%
$50-$99 12 · 9%
$100-$199 4 · 3%
Store currencies
USD 42 EUR 22 GBP 12 INR 10 AUD 7 CAD 6 ZAR 6 CLP 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $26 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (66%), Facebook (63%), TikTok (22%).

Instagram
66%
Facebook
63%
TikTok
22%
YouTube
16%
Twitter / X
12%
LinkedIn
4%
Pinterest
4%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 7% run Meta ads. That's 25 percentage points above the WooCommerce average of 49%.

Marketing & analytics tools

Google Analytics (42%), Facebook Pixel (36%), Google Tag Manager (30%).

Google Analytics
42%
Facebook Pixel
36%
Google Tag Manager
30%
Google Ads
19%
TikTok Pixel
7%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

54 products $61 avg 1 ads
Beauty & Cosmetics skincare vegan
71 products $105 avg
Apparel & Accessories eco-friendly cruelty-free
18 products $24 avg
Beauty & Cosmetics natural skincare vegan cosmetics
52 products $18 avg
Beauty & Cosmetics natural skincare vegan
6 products $27 avg
Beauty & Cosmetics organic cruelty-free
81 products $60 avg
Beauty & Cosmetics vegan cruelty-free
41 products $10 avg
Beauty & Cosmetics cruelty-free vegan
651 products $26 avg
Beauty & Cosmetics cruelty-free skincare
16 products $9 avg
Beauty & Cosmetics eco-friendly cruelty-free
9 products $83 avg
Beauty & Cosmetics beauty skincare
239 products $15 avg
Beauty & Cosmetics gel nail polish vegan
31 products $20 avg
Beauty & Cosmetics natural skincare handmade cosmetics

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FAQ

How many WooCommerce Cruelty-free stores are there?

We currently track 134 active WooCommerce stores in the Cruelty-free segment.

Are WooCommerce Cruelty-free stores growing?

Yes. In the last 30 days, 22 new stores were indexed in the Cruelty-free segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Cruelty-free stores?

Among stores with pricing data, the average listed price is about $26, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.