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Updated May 18, 2026
WooCommerce

1,747 WooCommerce Eco-friendly Stores: Stats & Market Data (2026)

1,747 active WooCommerce stores fall into the Eco-friendly segment, with 462 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 66% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

66%
Social media
2%
Meta ads
65%
Contact info
Total Stores
1,747
Active WooCommerce stores
New (30d)
462
Newly added in the last 30 days
Avg. Products
998
Among 1,747 stores with catalog data
Avg. Price
$189
Among 1,578 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

240 120 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

462 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 317 · 18%
10-49 640 · 37%
50-199 446 · 26%
200-999 239 · 14%
1k-4.9k 64 · 4%
5k+ 41 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
54% coverage
Apparel & Accessories
13% coverage
Beauty & Cosmetics
10% coverage
Food & Beverages
10% coverage
Celebrations & Gifts
7% coverage
Arts & Entertainment
5% coverage
Baby & Kids
2% coverage
Business & Industrial
2% coverage
Electronics
2% coverage
Health
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 998 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are United Kingdom, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 922 · 58%
$25-$49 306 · 19%
$50-$99 153 · 10%
$100-$199 86 · 5%
$200-$499 51 · 3%
$500+ 60 · 4%
Store currencies
EUR 499 USD 445 GBP 178 INR 121 AUD 56 CAD 44 PLN 36 ZAR 25

Among stores with pricing data, the most common price range is Under $25. The average is higher at $189 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (57%), Instagram (53%), YouTube (16%).

Facebook
57%
Instagram
53%
YouTube
16%
LinkedIn
14%
Twitter / X
12%
TikTok
7%
Pinterest
4%

Social media adoption is strong at 66%, and 2% of stores run Meta ad campaigns. That's 19 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (25%), Facebook Pixel (19%).

Google Analytics
36%
Google Tag Manager
25%
Facebook Pixel
19%
Google Ads
14%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

147 products $39 avg 2 ads
Home & Garden water-filters water-purification
88 products $11 avg 12 ads
Home & Garden handmade candles soy wax
170 products $30 avg 4 ads
Celebrations & Gifts customized-wooden-gifts family-gifts
24 products 252 ads
Home & Garden Beauty & Cosmetics eco-friendly natural
107 products $6 avg 3 ads
Toys & Games montessori sensory
91 products $15 avg 3 ads
Home & Garden sustainable eco-friendly
21 products $47 avg 1 ads
Home & Garden candle home decor
263 products $9 avg
Home & Garden sustainable reusable
17 products $9 avg
Celebrations & Gifts environmental sustainable
246 products $85 avg
Home & Garden bioplastics sustainable
40 products $9 avg
Celebrations & Gifts candles aromatherapy

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FAQ

How many WooCommerce Eco-friendly stores are there?

We currently track 1,747 active WooCommerce stores in the Eco-friendly segment.

Are WooCommerce Eco-friendly stores growing?

Yes. In the last 30 days, 462 new stores were indexed in the Eco-friendly segment, showing a 26% monthly growth rate.

What is the average product price in WooCommerce Eco-friendly stores?

Among stores with pricing data, the average listed price is about $189, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.