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Topic
Updated May 18, 2026
WooCommerce

705 WooCommerce Sustainable Stores: Stats & Market Data (2026)

705 active WooCommerce stores fall into the Sustainable segment, with 200 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Food & Beverages, Apparel & Accessories. 71% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

71%
Social media
2%
Meta ads
62%
Contact info
Total Stores
705
Active WooCommerce stores
New (30d)
200
Newly added in the last 30 days
Avg. Products
1,299
Among 705 stores with catalog data
Avg. Price
$306
Among 653 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

108 54 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

200 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 111 · 16%
10-49 233 · 33%
50-199 208 · 30%
200-999 110 · 16%
1k-4.9k 20 · 3%
5k+ 23 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
52% coverage
Food & Beverages
15% coverage
Apparel & Accessories
15% coverage
Beauty & Cosmetics
12% coverage
Celebrations & Gifts
8% coverage
Arts & Entertainment
7% coverage
Baby & Kids
3% coverage
Furniture
1% coverage
General Merchandise
1% coverage
Electronics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,299 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are United Kingdom, Netherlands, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 314 · 48%
$25-$49 141 · 22%
$50-$99 87 · 13%
$100-$199 53 · 8%
$200-$499 29 · 4%
$500+ 29 · 4%
Store currencies
EUR 244 USD 169 GBP 64 AUD 28 INR 26 CHF 21 COP 10 ZAR 10

Among stores with pricing data, the most common price range is Under $25. The average is higher at $306 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (62%), Facebook (60%), LinkedIn (15%).

Instagram
62%
Facebook
60%
LinkedIn
15%
YouTube
15%
Twitter / X
12%
TikTok
8%
Pinterest
5%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 2% run Meta ads. That's 24 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (25%), Facebook Pixel (24%).

Google Analytics
36%
Google Tag Manager
25%
Facebook Pixel
24%
Google Ads
11%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

428 products $70 avg 1 ads
Celebrations & Gifts babies kids
8 products $42 avg 1 ads
Home & Garden log store gardenware
91 products $15 avg 3 ads
Home & Garden sustainable eco-friendly
21 products $47 avg 1 ads
Home & Garden candle home decor
263 products $9 avg
Home & Garden sustainable reusable
17 products $9 avg
Celebrations & Gifts environmental sustainable
246 products $85 avg
Home & Garden bioplastics sustainable
205 products $9 avg
Apparel & Accessories eco-friendly bras
57 products $5 avg
Home & Garden Beauty & Cosmetics eco-friendly sustainable
19 products $23 avg
Beauty & Cosmetics health organic
16 products $17 avg
Home & Garden compost garden
15 products $164 avg
Arts & Entertainment yarn knitting

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FAQ

How many WooCommerce Sustainable stores are there?

We currently track 705 active WooCommerce stores in the Sustainable segment.

Are WooCommerce Sustainable stores growing?

Yes. In the last 30 days, 200 new stores were indexed in the Sustainable segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce Sustainable stores?

Among stores with pricing data, the average listed price is about $306, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.