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Topic
Updated Apr 27, 2026
WooCommerce

612 WooCommerce Sustainable Stores: Stats & Market Data (2026)

612 active WooCommerce stores fall into the Sustainable segment, with 106 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 78% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

78%
Social media
3%
Meta ads
64%
Contact info
Total Stores
612
Active WooCommerce stores
New (30d)
106
Newly added in the last 30 days
Avg. Products
928
Among 612 stores with catalog data
Avg. Price
$335
Among 572 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

106 53 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

106 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 113 · 18%
10-49 203 · 33%
50-199 173 · 28%
200-999 91 · 15%
1k-4.9k 17 · 3%
5k+ 15 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
52% coverage
Apparel & Accessories
16% coverage
Food & Beverages
16% coverage
Beauty & Cosmetics
11% coverage
Celebrations & Gifts
8% coverage
Arts & Entertainment
7% coverage
Baby & Kids
3% coverage
Education & Courses
1% coverage
Hardware
1% coverage
Electronics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 928 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,098. The strongest country concentrations are United Kingdom, Netherlands, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 271 · 47%
$25-$49 127 · 22%
$50-$99 76 · 13%
$100-$199 47 · 8%
$200-$499 24 · 4%
$500+ 27 · 5%
Store currencies
EUR 213 USD 149 GBP 56 INR 27 AUD 26 CHF 18 ZAR 9 COP 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $335 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Instagram (68%), Facebook (67%), YouTube (17%).

Instagram
68%
Facebook
67%
YouTube
17%
LinkedIn
16%
Twitter / X
14%
TikTok
9%
Pinterest
6%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 3% run Meta ads. That's 21 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (40%), Facebook Pixel (27%), Google Tag Manager (26%).

Google Analytics
40%
Facebook Pixel
27%
Google Tag Manager
26%
Google Ads
12%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

212 products $15 avg 2 ads
Home & Garden eco-friendly sustainable
89 products $47 avg 3 ads
Home & Garden bio products essential oils
89 products $68 avg 3 ads
Home & Garden eco-friendly sustainable
58 products $2 avg
Food & Beverages Home & Garden natural-products healthy-lifestyle
5 products $55 avg
Home & Garden recycling sustainable
45 products $43 avg
Arts & Entertainment yoga sustainable
16 products $2214 avg
Home & Garden pellets sustainable
142 products $110 avg
Home & Garden eco-friendly sustainable
10 products $47059 avg
Electronics technology sustainable
464 products $9 avg
Apparel & Accessories lace trims fabrics
774 products $39 avg
Food & Beverages Baby & Kids Beauty & Cosmetics natural products sustainable
7 products $23 avg
Food & Beverages Animals & Pet Supplies sustainable organic

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FAQ

How many WooCommerce Sustainable stores are there?

We currently track 612 active WooCommerce stores in the Sustainable segment.

Are WooCommerce Sustainable stores growing?

Yes. In the last 30 days, 106 new stores were indexed in the Sustainable segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Sustainable stores?

Among stores with pricing data, the average listed price is about $335, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.