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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

348 WooCommerce Digital courses Stores: Stats & Market Data (2026)

348 active WooCommerce stores fall into the Digital courses segment, with 64 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Software, Books & Literature. 61% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

61%
Social media
2%
Meta ads
51%
Contact info
Total Stores
348
Active WooCommerce stores
New (30d)
64
Newly added in the last 30 days
Avg. Products
705
Among 346 stores with catalog data
Avg. Price
$120
Among 335 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

60 30 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

64 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 140 · 40%
10-49 129 · 37%
50-199 44 · 13%
200-999 19 · 5%
1k-4.9k 7 · 2%
5k+ 7 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
95% coverage
Software
3% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Health
1% coverage
Business & Industrial
1% coverage
Electronics
1% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Apparel & Accessories 1 Food & Beverages 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 705 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are Israel, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 124 · 37%
$25-$49 47 · 14%
$50-$99 73 · 22%
$100-$199 40 · 12%
$200-$499 37 · 11%
$500+ 14 · 4%
Store currencies
USD 121 EUR 48 INR 33 ILS 29 BDT 10 GBP 10 BRL 9 NGN 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $120 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (51%), Instagram (38%), YouTube (18%).

Facebook
51%
Instagram
38%
YouTube
18%
LinkedIn
12%
Twitter / X
11%
TikTok
6%
Pinterest
3%

Social media adoption is strong at 61%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (21%), Facebook Pixel (20%).

Google Analytics
28%
Google Tag Manager
21%
Facebook Pixel
20%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

13 products $15 avg 3 ads
Education & Courses online learning digital courses
20 products $27 avg
Education & Courses coaching classes online coaching
7 products $3 avg
Education & Courses digital courses online education
7 products $98 avg
Education & Courses online learning digital courses
22 products $85 avg
Education & Courses Books & Literature Toys & Games digital courses flashcards
WÜL Spain
14 products $61 avg
Arts & Entertainment diy kits digital courses
15 products $149 avg
Education & Courses digital courses zoom lectures
49 products $1088 avg
Education & Courses online education learning resources
6 products $140 avg
Education & Courses learning education
6 products $186 avg
Education & Courses digital courses books
14 products $28 avg
Education & Courses personalized coaching digital courses

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FAQ

How many WooCommerce Digital courses stores are there?

We currently track 348 active WooCommerce stores in the Digital courses segment.

Are WooCommerce Digital courses stores growing?

Yes. In the last 30 days, 64 new stores were indexed in the Digital courses segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Digital courses stores?

Among stores with pricing data, the average listed price is about $120, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.