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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

139 WooCommerce Digital subscriptions Stores: Stats & Market Data (2026)

139 active WooCommerce stores fall into the Digital subscriptions segment, with 47 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Books & Literature. 37% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

37%
Social media
1%
Meta ads
50%
Contact info
Total Stores
139
Active WooCommerce stores
New (30d)
47
Newly added in the last 30 days
Avg. Products
68
Among 139 stores with catalog data
Avg. Price
$62
Among 135 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

27 13 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

47 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 48 · 35%
10-49 62 · 45%
50-199 24 · 17%
200-999 4 · 3%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
76% coverage
Electronics
19% coverage
Books & Literature
9% coverage
Education & Courses
7% coverage
Celebrations & Gifts
1% coverage
Toys & Games
1% coverage
Adult
1% coverage
Business & Industrial
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 68 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are Bangladesh, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 86 · 64%
$25-$49 22 · 16%
$50-$99 11 · 8%
$100-$199 7 · 5%
$200-$499 4 · 3%
$500+ 5 · 4%
Store currencies
USD 45 EUR 17 BDT 16 COP 11 INR 11 SAR 10 BRL 5 EGP 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $62 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (29%), Instagram (25%), Twitter / X (13%).

Facebook
29%
Instagram
25%
Twitter / X
13%
YouTube
12%
LinkedIn
8%
Pinterest
4%
TikTok
4%

About 37% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 10 percentage points below the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (17%), Google Tag Manager (12%), Google Ads (6%).

Google Analytics
17%
Google Tag Manager
12%
Google Ads
6%
Facebook Pixel
5%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

164 products $8 avg 4 ads
Software digital subscriptions software
54 products $35 avg
Electronics Toys & Games digital subscriptions gaming accessories
21 products $6 avg
Electronics Software digital subscriptions streaming
7 products $38 avg
Books & Literature digital subscriptions print subscriptions
49 products $15 avg
Software streaming service accounts video streaming plans
11 products $52 avg
Software subscription services software as a service
39 products $2 avg
Software digital subscriptions software services
click4net.net United Arab Emirates
8 products $25 avg
Electronics Software digital subscriptions online streaming
27 products $7 avg
Software gaming platform digital subscriptions
13 products $37 avg
Software subscription services software as a service
89 products $6 avg
Software streaming services digital subscriptions

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FAQ

How many WooCommerce Digital subscriptions stores are there?

We currently track 139 active WooCommerce stores in the Digital subscriptions segment.

Are WooCommerce Digital subscriptions stores growing?

Yes. In the last 30 days, 47 new stores were indexed in the Digital subscriptions segment, showing a 34% monthly growth rate.

What is the average product price in WooCommerce Digital subscriptions stores?

Among stores with pricing data, the average listed price is about $62, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.