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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

115 WooCommerce Digital subscriptions Stores: Stats & Market Data (2026)

115 active WooCommerce stores fall into the Digital subscriptions segment, with 26 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Books & Literature. 48% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

48%
Social media
2%
Meta ads
56%
Contact info
Total Stores
115
Active WooCommerce stores
New (30d)
26
Newly added in the last 30 days
Avg. Products
56
Among 115 stores with catalog data
Avg. Price
$72
Among 113 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

26 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 48 · 42%
10-49 47 · 41%
50-199 15 · 13%
200-999 4 · 3%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
76% coverage
Electronics
14% coverage
Books & Literature
9% coverage
Education & Courses
8% coverage
Adult
1% coverage
Business & Industrial
1% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 56 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,086. The strongest country concentrations are Bangladesh, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 67 · 59%
$25-$49 20 · 18%
$50-$99 10 · 9%
$100-$199 7 · 6%
$200-$499 4 · 4%
$500+ 5 · 4%
Store currencies
USD 41 BDT 15 EUR 13 INR 9 COP 7 SAR 6 BRL 5 AUD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $72 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (40%), Instagram (33%), Twitter / X (16%).

Facebook
40%
Instagram
33%
Twitter / X
16%
YouTube
12%
LinkedIn
10%
Pinterest
4%
TikTok
3%

About 48% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 10 percentage points below the WooCommerce average of 58%.

Marketing & analytics tools

Google Analytics (19%), Google Tag Manager (16%), Facebook Pixel (6%).

Google Analytics
19%
Google Tag Manager
16%
Facebook Pixel
6%
Google Ads
4%
TikTok Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

22 products $12 avg 1 ads
Software digital subscriptions software keys
35 products $4 avg
Adult digital subscriptions premium accounts
31 products $10 avg
Education & Courses Software digital subscriptions software
7 products $34 avg
Software digital subscriptions software services
20 products $24 avg
Electronics subscription services tv receivers
7 products $38 avg
Books & Literature digital subscriptions print subscriptions
8 products $684 avg
Software website subscription software saas
10 products
Software digital subscriptions software services
93 products $3 avg
Education & Courses Software streaming services iptv panel
38 products $13 avg
Software digital subscriptions streaming services
7 products $30 avg
Software digital subscriptions software solutions

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FAQ

How many WooCommerce Digital subscriptions stores are there?

We currently track 115 active WooCommerce stores in the Digital subscriptions segment.

Are WooCommerce Digital subscriptions stores growing?

Yes. In the last 30 days, 26 new stores were indexed in the Digital subscriptions segment, showing a 23% monthly growth rate.

What is the average product price in WooCommerce Digital subscriptions stores?

Among stores with pricing data, the average listed price is about $72, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.