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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

467 WooCommerce Donations Stores: Stats & Market Data (2026)

467 active WooCommerce stores fall into the Donations segment, with 109 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Arts & Entertainment, Education & Courses. 65% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
57%
Contact info
Total Stores
467
Active WooCommerce stores
New (30d)
109
Newly added in the last 30 days
Avg. Products
35
Among 467 stores with catalog data
Avg. Price
$268
Among 434 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

74 37 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

109 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 204 · 44%
10-49 196 · 42%
50-199 53 · 11%
200-999 12 · 3%
1k-4.9k 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
21% coverage
Arts & Entertainment
9% coverage
Education & Courses
7% coverage
Books & Literature
6% coverage
Apparel & Accessories
4% coverage
Food & Beverages
2% coverage
Business & Industrial
1% coverage
General Merchandise
1% coverage
Sporting Goods
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 35 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are United Kingdom, Australia, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 197 · 45%
$25-$49 93 · 21%
$50-$99 60 · 14%
$100-$199 31 · 7%
$200-$499 32 · 7%
$500+ 21 · 5%
Store currencies
USD 253 EUR 66 GBP 34 CAD 23 ZAR 15 AUD 14 COP 7 PKR 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $268 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (58%), Instagram (46%), YouTube (27%).

Facebook
58%
Instagram
46%
YouTube
27%
Twitter / X
22%
LinkedIn
12%
TikTok
5%
Pinterest
0%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 18 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (13%), Facebook Pixel (9%).

Google Analytics
35%
Google Tag Manager
13%
Facebook Pixel
9%
Google Ads
3%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

225 products $52 avg
18 products $262 avg
11 products $436 avg
Celebrations & Gifts gifts donations
16 products $1303 avg
Celebrations & Gifts memorial donations
21 products
Celebrations & Gifts donations impact projects
20 products $31 avg
Books & Literature Arts & Entertainment non-profit history
27 products $14 avg
Arts & Entertainment magazines donations
33 products $4 avg
53 products $16 avg
Celebrations & Gifts donations commemorative
38 products $121 avg
Food & Beverages sustainable foods subscriptions

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FAQ

How many WooCommerce Donations stores are there?

We currently track 467 active WooCommerce stores in the Donations segment.

Are WooCommerce Donations stores growing?

Yes. In the last 30 days, 109 new stores were indexed in the Donations segment, showing a 23% monthly growth rate.

What is the average product price in WooCommerce Donations stores?

Among stores with pricing data, the average listed price is about $268, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.