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Topic
Updated Apr 6, 2026
WooCommerce

38 WooCommerce Fitness membership Stores: Stats & Market Data (2026)

38 active WooCommerce stores fall into the Fitness membership segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $100-$199 range. The leading categories are Health, Sporting Goods, Education & Courses. 76% maintain social media profiles — Facebook leads — and 18% run Meta ad campaigns.

76%
Social media
18%
Meta ads
63%
Contact info
Total Stores
38
Active WooCommerce stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
19
Among 38 stores with catalog data
Avg. Price
$129
Among 38 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 26 · 68%
10-49 10 · 26%
50-199 1 · 3%
200-999 1 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
45% coverage
Sporting Goods
32% coverage
Education & Courses
18% coverage
Arts & Entertainment
3% coverage
Food & Beverages
3% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 19 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Hungary, Switzerland, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3 · 8%
$25-$49 8 · 21%
$50-$99 10 · 26%
$100-$199 14 · 37%
$200-$499 2 · 5%
$500+ 1 · 3%
Store currencies
USD 14 EUR 7 GBP 4 HUF 3 CAD 2 CHF 2 MXN 2 CZK 1

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $129. That's below the WooCommerce average of $403.

Social media platforms

Facebook (71%), Instagram (61%), YouTube (24%).

Facebook
71%
Instagram
61%
YouTube
24%
Twitter / X
16%
LinkedIn
13%
TikTok
11%
Pinterest
3%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 18% run Meta ads. That's 8 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (21%), Facebook Pixel (8%).

Google Analytics
21%
Google Tag Manager
21%
Facebook Pixel
8%
Google Ads
5%
TikTok Pixel
3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

36 products $890 avg 2 ads
Health fitness membership health subscription
6 products $76 avg
Sporting Goods mma training martial arts gear
6 products $390 avg
Health fitness membership gym subscriptions
25 products $16 avg
Arts & Entertainment dance workshops fitness membership
154 products $77 avg 9 ads
Health Sporting Goods fitness membership gym classes
5 products $175 avg
Health fitness membership gym membership
27 products $60 avg
Health fitness membership health products
7 products $39 avg
Sporting Goods sports membership outdoor club
9 products $34 avg
Health online fitness store yoga classes
11 products $185 avg
Health fitness membership health services
18 products $80 avg
Health fitness membership wellness club
17 products $111 avg
Education & Courses Health online fitness course wellness gift card

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FAQ

How many WooCommerce Fitness membership stores are there?

We currently track 38 active WooCommerce stores in the Fitness membership segment.

Are WooCommerce Fitness membership stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Fitness membership segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Fitness membership stores?

Among stores with pricing data, the average listed price is about $129, with the most common pricing band at $100-$199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.