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Topic
Updated May 18, 2026
WooCommerce

560 WooCommerce Fitness nutrition Stores: Stats & Market Data (2026)

560 active WooCommerce stores fall into the Fitness nutrition segment, with 211 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Food & Beverages, Sporting Goods. 52% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

52%
Social media
3%
Meta ads
59%
Contact info
Total Stores
560
Active WooCommerce stores
New (30d)
211
Newly added in the last 30 days
Avg. Products
384
Among 560 stores with catalog data
Avg. Price
$42
Among 537 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

129 64 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

211 new stores were added in the past 30 days — 38% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 86 · 15%
10-49 198 · 35%
50-199 159 · 28%
200-999 91 · 16%
1k-4.9k 19 · 3%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
92% coverage
Food & Beverages
20% coverage
Sporting Goods
6% coverage
Beauty & Cosmetics
3% coverage
Apparel & Accessories
2% coverage
Education & Courses
1% coverage
Animals & Pet Supplies 2 Home & Garden 2 Books & Literature 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 384 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,389. The strongest country concentrations are India, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 183 · 34%
$25-$49 254 · 47%
$50-$99 70 · 13%
$100-$199 16 · 3%
$200-$499 13 · 2%
$500+ 1 · 0%
Store currencies
EUR 116 USD 114 INR 72 GBP 21 COP 20 PKR 17 BRL 16 AUD 13

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $42 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (44%), Facebook (39%), TikTok (11%).

Instagram
44%
Facebook
39%
TikTok
11%
YouTube
10%
Twitter / X
6%
LinkedIn
3%
Pinterest
1%

Social media adoption is strong at 52%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (21%), Facebook Pixel (14%).

Google Analytics
23%
Google Tag Manager
21%
Facebook Pixel
14%
Google Ads
12%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

122 products $15 avg 4 ads
Health longevity supplements health supplements
25 products $25 avg 1 ads
Food & Beverages protein supplements fitness nutrition
670 products $26 avg 4 ads
Health gym supplements fitness nutrition
248 products $27 avg
Health Food & Beverages sports supplements vitamins
601 products $19 avg
Health sport nutrition vitamins supplements
21 products $16 avg
Health supplements fitness nutrition
9 products $28 avg
Health fitness nutrition health supplements
11 products $73 avg
Health wellness supplements health store
9 products $16 avg
Health Sporting Goods yoga equipment wellness products
78 products $38 avg
Health herbal supplements anti-aging

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FAQ

How many WooCommerce Fitness nutrition stores are there?

We currently track 560 active WooCommerce stores in the Fitness nutrition segment.

Are WooCommerce Fitness nutrition stores growing?

Yes. In the last 30 days, 211 new stores were indexed in the Fitness nutrition segment, showing a 38% monthly growth rate.

What is the average product price in WooCommerce Fitness nutrition stores?

Among stores with pricing data, the average listed price is about $42, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.