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Topic
Updated Apr 6, 2026
WooCommerce

1,909 WooCommerce Handmade Stores: Stats & Market Data (2026)

1,909 active WooCommerce stores fall into the Handmade segment, with 106 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 81% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

81%
Social media
2%
Meta ads
68%
Contact info
Total Stores
1,909
Active WooCommerce stores
New (30d)
106
Newly added in the last 30 days
Avg. Products
390
Among 1,905 stores with catalog data
Avg. Price
$110
Among 1,813 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

93 46 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

106 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 246 · 13%
10-49 647 · 34%
50-199 596 · 31%
200-999 327 · 17%
1k-4.9k 76 · 4%
5k+ 13 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
34% coverage
Home & Garden
32% coverage
Apparel & Accessories
17% coverage
Celebrations & Gifts
10% coverage
Jewelry & Watches
4% coverage
Food & Beverages
4% coverage
Beauty & Cosmetics
4% coverage
Baby & Kids
2% coverage
Furniture
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 390 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, United Kingdom, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 784 · 43%
$25-$49 478 · 26%
$50-$99 267 · 15%
$100-$199 134 · 7%
$200-$499 91 · 5%
$500+ 59 · 3%
Store currencies
EUR 637 USD 527 GBP 133 INR 104 PLN 66 RON 29 AUD 26 CAD 25

Among stores with pricing data, the most common price range is Under $25. The average is higher at $110 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (70%), Instagram (70%), YouTube (15%).

Facebook
70%
Instagram
70%
YouTube
15%
TikTok
12%
Twitter / X
9%
Pinterest
8%
LinkedIn
5%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 2% run Meta ads. That's 13 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (34%), Facebook Pixel (24%), Google Tag Manager (19%).

Google Analytics
34%
Facebook Pixel
24%
Google Tag Manager
19%
Google Ads
12%
Pinterest Pixel
3%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

635 products $26 avg 1 ads
Arts & Entertainment diy crafting materials
163 products $593 avg 1 ads
Home & Garden lighting home decor
434 products $24 avg 1 ads
Celebrations & Gifts candles handmade
99 products $10 avg 2 ads
Beauty & Cosmetics natural cosmetics handmade
9 products $49 avg
Apparel & Accessories fashion accessories handmade
25 products $27 avg
Education & Courses books fashion
38 products $41 avg
Arts & Entertainment art crafts
9 products $58 avg
Apparel & Accessories bike bags handmade
51 products $5 avg
Arts & Entertainment crochet amigurumi
93 products $8 avg
Beauty & Cosmetics Arts & Entertainment handmade luxury
195 products $48 avg
Home & Garden ceramics handmade

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FAQ

How many WooCommerce Handmade stores are there?

We currently track 1,909 active WooCommerce stores in the Handmade segment.

Are WooCommerce Handmade stores growing?

Yes. In the last 30 days, 106 new stores were indexed in the Handmade segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Handmade stores?

Among stores with pricing data, the average listed price is about $110, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.