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Topic
Updated Apr 27, 2026
WooCommerce

1,520 WooCommerce Crafts Stores: Stats & Market Data (2026)

1,520 active WooCommerce stores fall into the Crafts segment, with 230 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Celebrations & Gifts. 65% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

65%
Social media
2%
Meta ads
54%
Contact info
Total Stores
1,520
Active WooCommerce stores
New (30d)
230
Newly added in the last 30 days
Avg. Products
1,037
Among 1,514 stores with catalog data
Avg. Price
$106
Among 1,427 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

224 112 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

230 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 258 · 17%
10-49 469 · 31%
50-199 397 · 26%
200-999 225 · 15%
1k-4.9k 108 · 7%
5k+ 57 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
76% coverage
Home & Garden
13% coverage
Celebrations & Gifts
4% coverage
Apparel & Accessories
4% coverage
Education & Courses
3% coverage
Toys & Games
2% coverage
Jewelry & Watches
1% coverage
Books & Literature
1% coverage
Hardware
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,037 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are India, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 812 · 57%
$25-$49 263 · 18%
$50-$99 160 · 11%
$100-$199 95 · 7%
$200-$499 54 · 4%
$500+ 43 · 3%
Store currencies
USD 665 EUR 316 GBP 77 INR 59 CAD 38 BRL 35 AUD 34 PLN 25

Among stores with pricing data, the most common price range is Under $25. The average is higher at $106 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (54%), Instagram (54%), YouTube (18%).

Facebook
54%
Instagram
54%
YouTube
18%
Twitter / X
11%
Pinterest
9%
TikTok
8%
LinkedIn
4%

Social media adoption is strong at 65%, and 2% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (28%), Facebook Pixel (15%), Google Tag Manager (12%).

Google Analytics
28%
Facebook Pixel
15%
Google Tag Manager
12%
Google Ads
7%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

196 products $17 avg 1 ads
Arts & Entertainment handmade wood
75 products $7 avg 3 ads
Toys & Games amigurumi toys
43 products $22 avg 1 ads
Arts & Entertainment paint-kits art-supplies
15 products $4 avg 1 ads
Arts & Entertainment crafts art supplies
244 products $25 avg 1 ads
Apparel & Accessories Celebrations & Gifts handmade crafts
1,031 products $12 avg 4 ads
Arts & Entertainment hobby crafts
1,012 products $14 avg 4 ads
Arts & Entertainment handmade art
35 products $6 avg 4 ads
Arts & Entertainment Celebrations & Gifts handmade wooden
14 products $70 avg
Arts & Entertainment handcrafted art
173 products $8 avg
Arts & Entertainment crafts handicrafts
11 products $9 avg
Arts & Entertainment sewing patterns crafts
173 products $23 avg
Arts & Entertainment jewelry gifts

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FAQ

How many WooCommerce Crafts stores are there?

We currently track 1,520 active WooCommerce stores in the Crafts segment.

Are WooCommerce Crafts stores growing?

Yes. In the last 30 days, 230 new stores were indexed in the Crafts segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Crafts stores?

Among stores with pricing data, the average listed price is about $106, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.