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Topic
Updated May 18, 2026
WooCommerce

1,767 WooCommerce Crafts Stores: Stats & Market Data (2026)

1,767 active WooCommerce stores fall into the Crafts segment, with 456 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Celebrations & Gifts. 57% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

57%
Social media
1%
Meta ads
52%
Contact info
Total Stores
1,767
Active WooCommerce stores
New (30d)
456
Newly added in the last 30 days
Avg. Products
1,420
Among 1,765 stores with catalog data
Avg. Price
$100
Among 1,677 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

245 122 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

456 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 256 · 15%
10-49 527 · 30%
50-199 468 · 27%
200-999 271 · 15%
1k-4.9k 147 · 8%
5k+ 96 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
76% coverage
Home & Garden
13% coverage
Celebrations & Gifts
4% coverage
Apparel & Accessories
4% coverage
Education & Courses
3% coverage
Toys & Games
2% coverage
Jewelry & Watches
1% coverage
Books & Literature
1% coverage
Hardware
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,420 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are United Kingdom, India, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 983 · 59%
$25-$49 308 · 18%
$50-$99 180 · 11%
$100-$199 99 · 6%
$200-$499 60 · 4%
$500+ 47 · 3%
Store currencies
USD 745 EUR 388 GBP 97 INR 63 CAD 42 AUD 40 BRL 39 PLN 32

Among stores with pricing data, the most common price range is Under $25. The average is higher at $100 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (47%), Facebook (47%), YouTube (15%).

Instagram
47%
Facebook
47%
YouTube
15%
Twitter / X
9%
Pinterest
7%
TikTok
7%
LinkedIn
3%

Social media adoption is strong at 57%, and 1% of stores run Meta ad campaigns. That's 10 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (26%), Facebook Pixel (13%), Google Tag Manager (11%).

Google Analytics
26%
Facebook Pixel
13%
Google Tag Manager
11%
Google Ads
6%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

76 products $12 avg 1 ads
468 products $37 avg 1 ads
Arts & Entertainment home decor crafts
1,851 products $130 avg 11 ads
Hardware tools hardware store
809 products $10 avg 2 ads
Home & Garden camel skin lamps handmade lamps
29 products $25 avg
Arts & Entertainment ceramics crafts
113 products $105 avg
Arts & Entertainment crafts quilting
26 products $31 avg
Arts & Entertainment crafts metal ornaments
109 products $47 avg
Arts & Entertainment jewelry home-decor
2,264 products $5 avg
Arts & Entertainment sewing-machine fabric
182 products $22 avg
Arts & Entertainment crochet artisanal
68 products $7 avg
Arts & Entertainment stamps crafts
67 products $31 avg
Arts & Entertainment artisanship crafts

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FAQ

How many WooCommerce Crafts stores are there?

We currently track 1,767 active WooCommerce stores in the Crafts segment.

Are WooCommerce Crafts stores growing?

Yes. In the last 30 days, 456 new stores were indexed in the Crafts segment, showing a 26% monthly growth rate.

What is the average product price in WooCommerce Crafts stores?

Among stores with pricing data, the average listed price is about $100, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.