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WooCommerce topic analytics
Topic
Updated May 25, 2026
WooCommerce

232 WooCommerce Makeup tools Stores: Stats & Market Data (2026)

232 active WooCommerce stores fall into the Makeup tools segment, with 104 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Electronics. 34% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

34%
Social media
1%
Meta ads
44%
Contact info
Total Stores
232
Active WooCommerce stores
New (30d)
104
Newly added in the last 30 days
Avg. Products
4,362
Among 232 stores with catalog data
Avg. Price
$33
Among 213 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

104 52 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

104 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 15 · 6%
10-49 62 · 27%
50-199 65 · 28%
200-999 27 · 12%
1k-4.9k 14 · 6%
5k+ 49 · 21%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
3% coverage
Electronics
2% coverage
Home & Garden
2% coverage
Health
1% coverage
Jewelry & Watches
1% coverage
Toys & Games
1% coverage
Animals & Pet Supplies 1 Business & Industrial 1 Education & Courses 1 General Merchandise 1

Among stores with catalog data, the 50-199 product range is most common. The average is 4,362 products per store. That's larger than the WooCommerce average of 1,495. The strongest country concentrations are Germany, United Kingdom, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 160 · 75%
$25-$49 33 · 15%
$50-$99 10 · 5%
$100-$199 6 · 3%
$200-$499 1 · 0%
$500+ 3 · 1%
Store currencies
USD 80 EUR 63 GBP 11 IRT 8 AUD 6 MXN 5 AED 4 BRL 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $33 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (29%), Facebook (25%), YouTube (6%).

Instagram
29%
Facebook
25%
YouTube
6%
TikTok
5%
Twitter / X
4%
Pinterest
1%
LinkedIn
0%

About 34% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 9 percentage points below the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (16%), Google Tag Manager (9%), Facebook Pixel (9%).

Google Analytics
16%
Google Tag Manager
9%
Facebook Pixel
9%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

124 products $1 avg
Beauty & Cosmetics cosmetics online makeup tools
1,315 products $20 avg 2 ads
Beauty & Cosmetics beauty supplies cosmetic products
6 products $53 avg
Beauty & Cosmetics cosmetic products beauty supplies
89 products $7 avg
Beauty & Cosmetics professional beauty supplies cosmetic hair dye
7 products $7 avg
Beauty & Cosmetics makeup tools cosmetics store
10 products $18 avg
Beauty & Cosmetics makeup tools beauty accessories
8 products $66 avg
Beauty & Cosmetics cosmetics store beauty products
220 products $46 avg
Beauty & Cosmetics makeup tools cosmetic applicators
1,756 products $20 avg
Beauty & Cosmetics gel polish polygel nails
37 products $19 avg
Beauty & Cosmetics cosmetics makeup tools
67 products $31 avg
Beauty & Cosmetics eyebrow products makeup tools
11 products $7 avg
Beauty & Cosmetics makeup setting powder beauty products

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FAQ

How many WooCommerce Makeup tools stores are there?

We currently track 232 active WooCommerce stores in the Makeup tools segment.

Are WooCommerce Makeup tools stores growing?

Yes. In the last 30 days, 104 new stores were indexed in the Makeup tools segment, showing a 45% monthly growth rate.

What is the average product price in WooCommerce Makeup tools stores?

Among stores with pricing data, the average listed price is about $33, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.