Use Cases Features Pricing API Log in
WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

187 WooCommerce Optical Stores: Stats & Market Data (2026)

187 active WooCommerce stores fall into the Optical segment, with 31 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $100-$199 range. The leading categories are Apparel & Accessories, Electronics, Health. 68% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

68%
Social media
1%
Meta ads
68%
Contact info
Total Stores
187
Active WooCommerce stores
New (30d)
31
Newly added in the last 30 days
Avg. Products
2,301
Among 187 stores with catalog data
Avg. Price
$140
Among 166 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

31 15 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

31 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 13 · 7%
10-49 39 · 21%
50-199 46 · 25%
200-999 56 · 30%
1k-4.9k 22 · 12%
5k+ 11 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
68% coverage
Electronics
13% coverage
Health
6% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
3% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,301 products per store. That's larger than the WooCommerce average of 1,098. The strongest country concentrations are Italy, India, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 29 · 17%
$25-$49 28 · 17%
$50-$99 35 · 21%
$100-$199 38 · 23%
$200-$499 29 · 17%
$500+ 7 · 4%
Store currencies
EUR 46 USD 39 MAD 8 COP 7 INR 7 PKR 6 VND 6 ARS 5

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $140. That's below the WooCommerce average of $420.

Social media platforms

Facebook (62%), Instagram (55%), Twitter / X (12%).

Facebook
62%
Instagram
55%
Twitter / X
12%
TikTok
11%
YouTube
9%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 68%, and 1% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Tag Manager (29%), Google Analytics (27%), Facebook Pixel (19%).

Google Tag Manager
29%
Google Analytics
27%
Facebook Pixel
19%
Google Ads
11%
TikTok Pixel
2%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample — weighted by data completeness, refreshed daily

2,923 products $154 avg
Apparel & Accessories sunglasses eyewear
129 products $69 avg
Apparel & Accessories eyewear glasses
9 products $13 avg
Apparel & Accessories eyewear sunglasses
1,268 products $422 avg
Apparel & Accessories sunglasses gifts
227 products $120 avg
Apparel & Accessories eyewear optical
166 products $163 avg
Apparel & Accessories sunglasses eyewear
47 products $301 avg
Apparel & Accessories sunglasses fashion
3,498 products $65 avg
Apparel & Accessories eyewear glasses
813 products $235 avg
Electronics eyewear optical

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Optical stores are there?

We currently track 187 active WooCommerce stores in the Optical segment.

Are WooCommerce Optical stores growing?

Yes. In the last 30 days, 31 new stores were indexed in the Optical segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Optical stores?

Among stores with pricing data, the average listed price is about $140, with the most common pricing band at $100-$199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.