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Topic
Updated May 25, 2026
WooCommerce

229 WooCommerce Optical Stores: Stats & Market Data (2026)

229 active WooCommerce stores fall into the Optical segment, with 43 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $100-$199 range. The leading categories are Apparel & Accessories, Electronics, Health. 54% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

54%
Social media
3%
Meta ads
57%
Contact info
Total Stores
229
Active WooCommerce stores
New (30d)
43
Newly added in the last 30 days
Avg. Products
2,296
Among 229 stores with catalog data
Avg. Price
$167
Among 202 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

42 21 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

43 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 6%
10-49 44 · 19%
50-199 65 · 28%
200-999 68 · 30%
1k-4.9k 25 · 11%
5k+ 13 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
69% coverage
Electronics
14% coverage
Health
6% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
3% coverage
Arts & Entertainment
1% coverage
Books & Literature
0% coverage
Education & Courses
0% coverage
General Merchandise
0% coverage
Hardware
0% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,296 products per store. That's larger than the WooCommerce average of 1,495. The strongest country concentrations are Italy, Argentina, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 37 · 18%
$25-$49 29 · 14%
$50-$99 41 · 20%
$100-$199 46 · 23%
$200-$499 39 · 19%
$500+ 10 · 5%
Store currencies
EUR 57 USD 48 ARS 9 INR 9 MAD 9 COP 8 VND 7 BRL 6

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $167. That's below the WooCommerce average of $423.

Social media platforms

Facebook (48%), Instagram (44%), Twitter / X (10%).

Facebook
48%
Instagram
44%
Twitter / X
10%
TikTok
10%
YouTube
7%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 54%, and 3% of stores run Meta ad campaigns. That's 10 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Google Tag Manager (25%), Google Analytics (24%), Facebook Pixel (16%).

Google Tag Manager
25%
Google Analytics
24%
Facebook Pixel
16%
Google Ads
10%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

55 products $244 avg 1 ads
Apparel & Accessories eyeglasses optical
2,004 products $105 avg
Apparel & Accessories eyewear glasses
1,209 products $223 avg
Apparel & Accessories glasses sunglasses
230 products $47 avg
Health eyewear contact lenses
371 products $261 avg
Apparel & Accessories eyewear glasses
144 products $45 avg
Home & Garden optical glasses
19 products $294 avg
Apparel & Accessories vintage sunglasses
109 products $9 avg
Apparel & Accessories Electronics eyewear glasses
49 products $121 avg
Apparel & Accessories eyewear glasses

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FAQ

How many WooCommerce Optical stores are there?

We currently track 229 active WooCommerce stores in the Optical segment.

Are WooCommerce Optical stores growing?

Yes. In the last 30 days, 43 new stores were indexed in the Optical segment, showing a 19% monthly growth rate.

What is the average product price in WooCommerce Optical stores?

Among stores with pricing data, the average listed price is about $167, with the most common pricing band at $100-$199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.