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Topic
Updated Apr 6, 2026
WooCommerce

2,468 WooCommerce Personal care Stores: Stats & Market Data (2026)

2,468 active WooCommerce stores fall into the Personal care segment, with 206 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 69% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

69%
Social media
4%
Meta ads
69%
Contact info
Total Stores
2,468
Active WooCommerce stores
New (30d)
206
Newly added in the last 30 days
Avg. Products
1,023
Among 2,459 stores with catalog data
Avg. Price
$74
Among 2,257 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

182 91 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

206 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 475 · 19%
10-49 812 · 33%
50-199 632 · 26%
200-999 328 · 13%
1k-4.9k 139 · 6%
5k+ 73 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
72% coverage
Health
22% coverage
Home & Garden
20% coverage
Food & Beverages
6% coverage
Electronics
4% coverage
Baby & Kids
3% coverage
Apparel & Accessories
3% coverage
Adult
2% coverage
Hardware
1% coverage
Toys & Games
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,023 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,547 · 69%
$25-$49 406 · 18%
$50-$99 189 · 8%
$100-$199 69 · 3%
$200-$499 33 · 1%
$500+ 13 · 1%
Store currencies
USD 635 EUR 343 INR 205 BDT 128 PKR 89 COP 77 GBP 77 MXN 53

Among stores with pricing data, the most common price range is Under $25. The average is higher at $74 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (60%), Instagram (51%), YouTube (14%).

Facebook
60%
Instagram
51%
YouTube
14%
TikTok
12%
Twitter / X
9%
LinkedIn
5%
Pinterest
3%

Social media adoption is strong at 69%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (24%), Facebook Pixel (20%), Google Tag Manager (19%).

Google Analytics
24%
Facebook Pixel
20%
Google Tag Manager
19%
Google Ads
12%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

31 products $110 avg 2 ads
Health massagers wellness
4,834 products $1 avg 2 ads
Home & Garden Office Supplies kids kitchen
23 products $23 avg 1 ads
Health health and wellness personal care
550 products $2 avg 8 ads
Beauty & Cosmetics Baby & Kids baby products personal care
844 products $15 avg 15 ads
Beauty & Cosmetics beauty products cosmetics store
myAEON2go Malaysia
76 products $4 avg 265 ads
Home & Garden household essentials cleaning supplies
naqia.com.bd Bangladesh
49 products $5 avg 1 ads
Beauty & Cosmetics personal care wellness products
247 products $41 avg 83 ads
Home & Garden Health home decor personal care
75 products $30 avg 1 ads
Health wellness products health supplements
83 products $61 avg 1 ads
Electronics smart tv home appliances
Proliana Nigeria
8 products $19 avg 5 ads
Beauty & Cosmetics health beauty

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FAQ

How many WooCommerce Personal care stores are there?

We currently track 2,468 active WooCommerce stores in the Personal care segment.

Are WooCommerce Personal care stores growing?

Yes. In the last 30 days, 206 new stores were indexed in the Personal care segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Personal care stores?

Among stores with pricing data, the average listed price is about $74, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.