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WooCommerce topic analytics
Topic
Updated Apr 6, 2026
WooCommerce

97 WooCommerce Personal safety Stores: Stats & Market Data (2026)

97 active WooCommerce stores fall into the Personal safety segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Hardware, Electronics, Adult. 56% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

56%
Social media
0%
Meta ads
46%
Contact info
Total Stores
97
Active WooCommerce stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
438
Among 96 stores with catalog data
Avg. Price
$63
Among 90 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 30 · 31%
10-49 20 · 21%
50-199 37 · 39%
200-999 6 · 6%
1k-4.9k 1 · 1%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
13% coverage
Electronics
9% coverage
Adult
8% coverage
Home & Garden
8% coverage
Health
7% coverage
Education & Courses
6% coverage
Business & Industrial
5% coverage
Sporting Goods
2% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 438 products per store. That's smaller than the WooCommerce average of 877. The strongest country concentrations are United States, Australia, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 52 · 58%
$25-$49 17 · 19%
$50-$99 9 · 10%
$100-$199 4 · 4%
$200-$499 6 · 7%
$500+ 2 · 2%
Store currencies
USD 70 EUR 8 GBP 4 AUD 2 MXN 2 PKR 2 BDT 1 CAD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (46%), Instagram (38%), Twitter / X (22%).

Facebook
46%
Instagram
38%
Twitter / X
22%
YouTube
20%
LinkedIn
13%
Pinterest
7%
TikTok
5%

Social media adoption is strong at 56%, and 0% of stores run Meta ad campaigns. That's 12 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (15%), Facebook Pixel (11%).

Google Analytics
34%
Google Tag Manager
15%
Facebook Pixel
11%
Google Ads
9%
TikTok Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

78 products $29 avg
Adult self defense products stun guns
230 products $336 avg
Apparel & Accessories Education & Courses training courses personal safety
69 products $21 avg
Electronics Home & Garden home alarms surveillance
195 products $15 avg
Home & Garden self defense home security
5 products $33 avg
Jewelry & Watches jewelry gems
169 products $15 avg
Hardware self defense security products
60 products $234 avg
Education & Courses training courses self-defense training
184 products $18 avg
Hardware personal safety self-defense
168 products $15 avg
Hardware self-defense security equipment

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FAQ

How many WooCommerce Personal safety stores are there?

We currently track 97 active WooCommerce stores in the Personal safety segment.

Are WooCommerce Personal safety stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Personal safety segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Personal safety stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.