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Topic
Updated May 18, 2026
WooCommerce

1,361 WooCommerce Seasonal goods Stores: Stats & Market Data (2026)

1,361 active WooCommerce stores fall into the Seasonal goods segment, with 364 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Food & Beverages. 59% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

59%
Social media
3%
Meta ads
58%
Contact info
Total Stores
1,361
Active WooCommerce stores
New (30d)
364
Newly added in the last 30 days
Avg. Products
791
Among 1,359 stores with catalog data
Avg. Price
$154
Among 1,290 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

212 106 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

364 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 209 · 15%
10-49 349 · 26%
50-199 355 · 26%
200-999 290 · 21%
1k-4.9k 126 · 9%
5k+ 30 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
90% coverage
Home & Garden
7% coverage
Food & Beverages
2% coverage
General Merchandise
2% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment 6 Toys & Games 4 Beauty & Cosmetics 3 Books & Literature 2 Electronics 2 Office Supplies 2

Among stores with catalog data, the 50-199 product range is most common. The average is 791 products per store. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are Netherlands, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 832 · 64%
$25-$49 234 · 18%
$50-$99 119 · 9%
$100-$199 64 · 5%
$200-$499 27 · 2%
$500+ 14 · 1%
Store currencies
EUR 429 USD 351 GBP 79 INR 45 CAD 29 PLN 29 BRL 27 ILS 27

Among stores with pricing data, the most common price range is Under $25. The average is higher at $154 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (48%), Instagram (48%), YouTube (10%).

Facebook
48%
Instagram
48%
YouTube
10%
TikTok
8%
Twitter / X
7%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 59%, and 3% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (17%), Facebook Pixel (17%).

Google Analytics
25%
Google Tag Manager
17%
Facebook Pixel
17%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

47 products $45 avg 1 ads
Celebrations & Gifts festive cakes
213 products $24 avg 1 ads
Celebrations & Gifts personalized-gifts gift-baskets
152 products $5 avg 12 ads
Celebrations & Gifts wedding gifts
483 products $40 avg 1 ads
Celebrations & Gifts personalized gifts holiday decor
685 products $35 avg 10 ads
Celebrations & Gifts fireworks store fireworks shop
37 products $71 avg 2 ads
Food & Beverages smoked-meats holidays
5 products $59 avg 3 ads
Celebrations & Gifts gifts party supplies
30 products $11 avg
Celebrations & Gifts personalized-gifts holiday-decor
22 products $6 avg
Celebrations & Gifts holiday-decor seasonal-goods
44 products $58 avg
Celebrations & Gifts seasonal goods holiday decor
40 products $9 avg
Celebrations & Gifts custom gifts party supplies
53 products $53 avg
Home & Garden Celebrations & Gifts home decor gifts

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FAQ

How many WooCommerce Seasonal goods stores are there?

We currently track 1,361 active WooCommerce stores in the Seasonal goods segment.

Are WooCommerce Seasonal goods stores growing?

Yes. In the last 30 days, 364 new stores were indexed in the Seasonal goods segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce Seasonal goods stores?

Among stores with pricing data, the average listed price is about $154, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.