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Updated June 8, 2026
Shopify

1,203 Shopify Stores Using Littledata ‑ The Data Layer: Usage Stats & Trends (2026)

1,203 Shopify stores currently use Littledata ‑ The Data Layer, with 156 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 85% maintain social media profiles — Instagram leads — and 26% run Meta ad campaigns.

85%
Social media
26%
Meta ads
75%
Contact info
Total Stores
1,203
Active Shopify stores
New (30d)
156
Newly added in the last 30 days
Avg. Products
1,140
Among 1,200 stores with catalog data
Avg. Price
$319
Among 1,201 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

196 98 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

156 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 76 · 6%
10-49 264 · 22%
50-199 274 · 23%
200-999 351 · 29%
1k-4.9k 175 · 15%
5k+ 60 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
22% coverage
Home & Garden
18% coverage
Beauty & Cosmetics
12% coverage
Health
9% coverage
Food & Beverages
9% coverage
Jewelry & Watches
5% coverage
Electronics
4% coverage
Furniture
3% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,140 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 116 · 10%
$25-$49 293 · 24%
$50-$99 305 · 25%
$100-$199 221 · 18%
$200-$499 141 · 12%
$500+ 125 · 10%
Store currencies
USD 519 GBP 231 EUR 191 PLN 45 AUD 43 CAD 39 SEK 34 COP 14

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $319. That's above the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Microsoft Clarity: AI Insights.

Social media platforms

Instagram (83%), Facebook (69%), TikTok (41%).

Instagram
83%
Facebook
69%
TikTok
41%
YouTube
36%
Twitter / X
20%
Pinterest
19%
LinkedIn
13%

Social media engagement is exceptionally high: 85% of stores maintain social profiles and 26% run Meta ads. That's 26 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (93%), Google Tag Manager (45%), Google Ads (12%).

Google Analytics
93%
Google Tag Manager
45%
Google Ads
12%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Prestige, Impact.

Dawn 15% Prestige 6% Impact 6% Impulse 4% Horizon 3% Symmetry 2% Focal 2% Sleek 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

127 products $63 avg 9 ads
Beauty & Cosmetics skincare beauty UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
1,351 products $84 avg 4 ads
Home & Garden flooring laminate Hulk Contact Form Builder EG Auto Add to Cart Free Gift
45 products $116 avg 19 ads
Animals & Pet Supplies pet health natural pet supplements Klaviyo: Email Marketing & SMS Littledata ‑ The Data Layer
880 products $100 avg 22 ads
Home & Garden luxury photo frames GeoIP Country Redirect Simprosys Google Shopping Feed
97 products $39 avg 92 ads
Animals & Pet Supplies dog supplements cat supplements Attentive: AI‑led Email &SMS Klaviyo: Email Marketing & SMS
NA NIN United States
1,083 products $123 avg 1 ads
Apparel & Accessories Arts & Entertainment vintage clothing handmade fragrances Amp Back in Stock | PreOrder Essential Announcement Bar
41 products $20 avg 1 ads
Animals & Pet Supplies natural dog supplements dog grooming supplies Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
70 products $66 avg 1 ads
Home & Garden Hardware soda maker co2 refill Littledata ‑ The Data Layer Wyllo
17 products $42 avg 5 ads
Beauty & Cosmetics hair care natural hair products UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
55 products $51 avg 15 ads
Health kids vitamins dissolvable vitamins Fontify: Google & Custom Fonts GemPages Landing Page Builder
494 products $60 avg 1 ads
Apparel & Accessories sweaters long johns Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
Peachy Den - New In United Kingdom
131 products $130 avg 24 ads
Apparel & Accessories fashion clothing Avada AI SEO Suite Optimizer Covet Instagram Feed & Reviews

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FAQ

How many Shopify stores currently use Littledata ‑ The Data Layer?

Our database tracks 1,203 active Shopify stores using Littledata ‑ The Data Layer.

How fast is Littledata ‑ The Data Layer adoption growing?

In the last 30 days, 156 new stores were found using Littledata ‑ The Data Layer, showing a 13% monthly growth in adoption.

What is the average catalog size for stores using Littledata ‑ The Data Layer?

Among Shopify stores using Littledata ‑ The Data Layer with catalog data, the average is around 1,140 products, with most falling in the 200-999 range.

What other apps do Littledata ‑ The Data Layer users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Microsoft Clarity: AI Insights. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.