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Updated May 18, 2026
Shopify

756 Shopify Stores Using Littledata ‑ The Data Layer: Usage Stats & Trends (2026)

756 Shopify stores currently use Littledata ‑ The Data Layer, with 157 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 88% maintain social media profiles — Instagram leads — and 25% run Meta ad campaigns.

88%
Social media
25%
Meta ads
76%
Contact info
Total Stores
756
Active Shopify stores
New (30d)
157
Newly added in the last 30 days
Avg. Products
1,097
Among 754 stores with catalog data
Avg. Price
$300
Among 751 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

83 41 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

157 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 47 · 6%
10-49 174 · 23%
50-199 177 · 23%
200-999 207 · 27%
1k-4.9k 116 · 15%
5k+ 33 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
23% coverage
Home & Garden
19% coverage
Beauty & Cosmetics
12% coverage
Food & Beverages
9% coverage
Health
8% coverage
Jewelry & Watches
7% coverage
Electronics
4% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
3% coverage
Hardware
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,097 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 75 · 10%
$25-$49 180 · 24%
$50-$99 195 · 26%
$100-$199 130 · 17%
$200-$499 94 · 13%
$500+ 77 · 10%
Store currencies
USD 331 GBP 151 EUR 118 PLN 35 AUD 27 CAD 25 SEK 12 AED 8

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $300. That's above the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Microsoft Clarity: AI Insights.

Social media platforms

Instagram (86%), Facebook (71%), TikTok (42%).

Instagram
86%
Facebook
71%
TikTok
42%
YouTube
37%
Pinterest
22%
Twitter / X
21%
LinkedIn
15%

Social media engagement is exceptionally high: 88% of stores maintain social profiles and 25% run Meta ads. That's 29 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (93%), Google Tag Manager (46%), Google Ads (13%).

Google Analytics
93%
Google Tag Manager
46%
Google Ads
13%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Prestige, Impact.

Dawn 16% Prestige 7% Impact 5% Impulse 3% Focal 3% Horizon 3% Symmetry 3% Sleek 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $26 avg 24 ads
Health plant based supplements natural wellness products Consentmo GDPR Compliance Klaviyo: Email Marketing & SMS
1,579 products $41 avg 5 ads
Health Food & Beverages supplements vitamins UpPromote Affiliate Marketing FBP: Fast Bundle & Upsell
344 products $61 avg 5 ads
Apparel & Accessories women's nightwear luxury pyjamas Blockify Fraud Filter, Blocker FBP: Fast Bundle & Upsell
186 products $159 avg 11 ads
Apparel & Accessories outdoor-apparel hunting-gear Awin ‑ Affiliate Marketing Elevar Conversion Tracking
25 products $65 avg 12 ads
Adult women empowerment products cosmetics for women Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
88 products $35 avg 46 ads
Beauty & Cosmetics teeth whitening oral care Klaviyo: Email Marketing & SMS Littledata ‑ The Data Layer
66 products $124 avg 5 ads
Health Education & Courses Arts & Entertainment sound healing tuning forks Affiliatly Affiliate Marketing BUCKS Currency Converter PRO++
1,875 products $234 avg 3 ads
Vehicles & Parts car audio amplifier car speakers UpPromote Affiliate Marketing Attentive: AI‑led Email &SMS
5 products $47 avg 47 ads
Health probiotic gut health Awin ‑ Affiliate Marketing Klaviyo: Email Marketing & SMS
64 products $45 avg 5 ads
Health vegan protein powder premium protein powders Pandectes GDPR Compliance Shopify Inbox
87 products $15 avg 3 ads
Beauty & Cosmetics luxury beauty products skincare routine UpPromote Affiliate Marketing Kaching Bundles App & Upsells
211 products $21 avg 3,111 ads
Beauty & Cosmetics natural deodorant refillable deodorant Awin ‑ Affiliate Marketing Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify stores currently use Littledata ‑ The Data Layer?

Our database tracks 756 active Shopify stores using Littledata ‑ The Data Layer.

How fast is Littledata ‑ The Data Layer adoption growing?

In the last 30 days, 157 new stores were found using Littledata ‑ The Data Layer, showing a 21% monthly growth in adoption.

What is the average catalog size for stores using Littledata ‑ The Data Layer?

Among Shopify stores using Littledata ‑ The Data Layer with catalog data, the average is around 1,097 products, with most falling in the 200-999 range.

What other apps do Littledata ‑ The Data Layer users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Microsoft Clarity: AI Insights. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.