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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

29.4K Shopify Hats & Headwear Stores: Stats & Market Data (2026)

29,399 active Shopify stores fall into the Hats & Headwear segment, with 1,162 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 70% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

70%
Social media
8%
Meta ads
45%
Contact info
Total Stores
29,399
Active Shopify stores
New (30d)
1,162
Newly added in the last 30 days
Avg. Products
313
Among 29,126 stores with catalog data
Avg. Price
$69
Among 29,031 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,251 625 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,162 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,921 · 13%
10-49 9,861 · 34%
50-199 8,685 · 30%
200-999 4,960 · 17%
1k-4.9k 1,438 · 5%
5k+ 261 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
7% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
2% coverage
Sporting Goods
1% coverage
Toys & Games
1% coverage
Food & Beverages
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Animals & Pet Supplies 116 Baby & Kids 113

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 313 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,144 · 18%
$25-$49 14,423 · 50%
$50-$99 5,775 · 20%
$100-$199 2,245 · 8%
$200-$499 1,104 · 4%
$500+ 340 · 1%
Store currencies
USD 20,345 EUR 2,142 GBP 1,599 AUD 1,302 CAD 1,279 MXN 312 JPY 264 INR 215

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $69 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (66%), Facebook (48%), TikTok (21%).

Instagram
66%
Facebook
48%
TikTok
21%
YouTube
16%
Twitter / X
14%
Pinterest
8%
LinkedIn
2%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 8% run Meta ads.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 25% Debut 7% Horizon 4% Spotlight 4% Impulse 3% Prestige 3% Refresh 2% Ride 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,679 products $102 avg 11 ads
Apparel & Accessories swimwear bikinis
47 products $32 avg 2 ads
Apparel & Accessories podcast merch alpha blokes
21 products $81 avg 1 ads
Apparel & Accessories golf apparel golf accessories Bundler ‑ Product Bundles App
115 products $37 avg 27 ads
Apparel & Accessories vegan sandals recycled sandals Smile: Loyalty Program Rewards
Ferrox Leather United States
294 products $150 avg 5 ads
Apparel & Accessories leather vest western jackets
794 products $130 avg 2 ads
Apparel & Accessories Sporting Goods Toys & Games soccer gear usmnt apparel Klaviyo: Email Marketing & SMS
808VISION United States
73 products $94 avg 158 ads
Apparel & Accessories casquette hat
494 products $259 avg 2 ads
Apparel & Accessories womens fashion natural materials
57 products $41 avg 5 ads
Apparel & Accessories mens hats womens hats Bundler ‑ Product Bundles App Pop Convert ‑ Pop Ups, Banners
826 products $181 avg 53 ads
Apparel & Accessories mens fashion mens accessories
27 products $54 avg 24 ads
Sporting Goods Apparel & Accessories golf socks golf apparel Hextom: Upsell Sales Boost
55 products $72 avg 17 ads
Apparel & Accessories golf apparel hats and sweaters Privy ‑ Email, SMS & Pop Ups Rebuy Personalization Engine

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FAQ

How many Shopify Hats & Headwear stores are there?

We currently track 29,399 active Shopify stores in the Hats & Headwear segment.

Are Shopify Hats & Headwear stores growing?

Yes. In the last 30 days, 1,162 new stores were indexed in the Hats & Headwear segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Hats & Headwear stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.