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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

3,611 Shopify Diapers & Feeding Stores: Stats & Market Data (2026)

3,611 active Shopify stores fall into the Diapers & Feeding segment, with 236 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Celebrations & Gifts. 71% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

71%
Social media
13%
Meta ads
64%
Contact info
Total Stores
3,611
Active Shopify stores
New (30d)
236
Newly added in the last 30 days
Avg. Products
427
Among 3,505 stores with catalog data
Avg. Price
$46
Among 3,444 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

236 118 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

236 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 582 · 17%
10-49 1,013 · 29%
50-199 922 · 26%
200-999 690 · 20%
1k-4.9k 247 · 7%
5k+ 51 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Apparel & Accessories
1% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Toys & Games 15 Animals & Pet Supplies 9 Adult 6 Arts & Entertainment 5 Jewelry & Watches 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 427 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,610 · 47%
$25-$49 1,196 · 35%
$50-$99 410 · 12%
$100-$199 150 · 4%
$200-$499 61 · 2%
$500+ 17 · 0%
Store currencies
USD 949 EUR 735 AUD 297 GBP 203 INR 203 CAD 161 PKR 79 SGD 78

Among stores with pricing data, the most common price range is Under $25. The average is higher at $46 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (67%), Facebook (56%), TikTok (21%).

Instagram
67%
Facebook
56%
TikTok
21%
YouTube
17%
Pinterest
7%
Twitter / X
6%
LinkedIn
3%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 13% run Meta ads.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (16%), Google Ads (6%).

Google Analytics
44%
Google Tag Manager
16%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 20% Horizon 5% Debut 5% Sense 4% Refresh 2% Prestige 2% Impulse 2% Beauty 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

2,511 products $4 avg 3 ads
Baby & Kids baby clothing baby accessories Bundler ‑ Product Bundles App
65 products $10 avg 1 ads
Baby & Kids baby products diapers store
11 products $28 avg 3 ads
Baby & Kids breast pump parts milk collection cup Avada AI SEO Image Optimizer
13 products $55 avg 5 ads
Baby & Kids sustainable diapers baby wipes Klaviyo: Email Marketing & SMS
259 products $22 avg 1 ads
Baby & Kids baby-products kids-feeding
26 products $34 avg 23 ads
Baby & Kids waterproof baby bibs mess-free feeding bibs
1,190 products $23 avg 1 ads
Baby & Kids baby sleep sack baby bottle
121 products $4 avg 5 ads
Baby & Kids kids clothing baby gear
Bloome – bloomē United States
59 products $9 avg 2 ads
Baby & Kids baby bibs burp cloths nursing feeding supplies
66 products $33 avg 1 ads
Baby & Kids baby care breastfeeding Bundler ‑ Product Bundles App
51 products $14 avg 20 ads
Baby & Kids baby kids Bundler ‑ Product Bundles App
Bume Singapore
65 products $26 avg 1 ads
Baby & Kids baby products parenting supplies

Want the full dataset?

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FAQ

How many Shopify Diapers & Feeding stores are there?

We currently track 3,611 active Shopify stores in the Diapers & Feeding segment.

Are Shopify Diapers & Feeding stores growing?

Yes. In the last 30 days, 236 new stores were indexed in the Diapers & Feeding segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Diapers & Feeding stores?

Among stores with pricing data, the average listed price is about $46, with the most common pricing band at Under $25.

What apps are most popular for Shopify Diapers & Feeding stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.