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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

704 Shopify Dolls & Plush Stores: Stats & Market Data (2026)

704 active Shopify stores fall into the Dolls & Plush segment, with 71 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Home & Garden. 65% maintain social media profiles — Instagram leads — and 26% run Meta ad campaigns.

65%
Social media
26%
Meta ads
55%
Contact info
Total Stores
704
Active Shopify stores
New (30d)
71
Newly added in the last 30 days
Avg. Products
742
Among 685 stores with catalog data
Avg. Price
$49
Among 668 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

109 54 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

71 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 103 · 15%
10-49 166 · 24%
50-199 161 · 24%
200-999 155 · 23%
1k-4.9k 70 · 10%
5k+ 30 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
14% coverage
Home & Garden
11% coverage
Baby & Kids
8% coverage
Celebrations & Gifts
6% coverage
Books & Literature
3% coverage
Arts & Entertainment
2% coverage
Jewelry & Watches
2% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 742 because some stores carry much larger inventories. That's larger than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 295 · 44%
$25-$49 235 · 35%
$50-$99 89 · 13%
$100-$199 35 · 5%
$200-$499 9 · 1%
$500+ 5 · 1%
Store currencies
USD 363 EUR 77 GBP 52 AUD 40 INR 32 CAD 27 COP 8 NZD 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $49 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Instagram (61%), Facebook (50%), TikTok (23%).

Instagram
61%
Facebook
50%
TikTok
23%
YouTube
18%
Twitter / X
13%
Pinterest
13%
LinkedIn
2%

Social media adoption is strong at 65%, and 26% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (10%), Facebook Pixel (4%).

Google Analytics
35%
Google Tag Manager
10%
Facebook Pixel
4%
Google Ads
4%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 18% Horizon 7% Debut 4% Boost 4% Shrine Pro 3% Sense 2% Spotlight 2% Refresh 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

16 products $8 avg 71 ads
Celebrations & Gifts Beauty & Cosmetics Toys & Games rudraksha makeup vanity
624 products $13 avg 1 ads
Toys & Games toy store game store
14 products $32 avg 1 ads
Toys & Games plush toy cars soft car plushies Currency Converter Bear Loox: Product Reviews App & AI
189 products $34 avg 10 ads
Toys & Games collectible figures plush dolls Loox: Product Reviews App & AI
475 products $111 avg 3 ads
Toys & Games plushies stuffed animals
2,370 products $32 avg 16 ads
Toys & Games Baby & Kids montessori toys wooden toys Pop Convert ‑ Pop Ups, Banners Rebuy Personalization Engine
1,235 products $56 avg 624 ads
Toys & Games plush toys teddy bears UpPromote Affiliate Marketing
566 products $24 avg 1 ads
Toys & Games Arts & Entertainment wooden toys craft kits
116 products $11 avg 203 ads
Toys & Games 3d pen toy alarm clock toy
TECstore Mexico
1,044 products $57 avg 1 ads
Apparel & Accessories Toys & Games Home & Garden tec store merchandise tec de monterrey apparel Loox: Product Reviews App & AI Conversion Bear Trust Badges
27 products $41 avg 11 ads
Toys & Games plush toys stuffed animals
959 products $21 avg 2 ads
Office Supplies Toys & Games kawaii stationery cute pop culture Lucky Orange Heatmaps & Replay

Want the full dataset?

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FAQ

How many Shopify Dolls & Plush stores are there?

We currently track 704 active Shopify stores in the Dolls & Plush segment.

Are Shopify Dolls & Plush stores growing?

Yes. In the last 30 days, 71 new stores were indexed in the Dolls & Plush segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Dolls & Plush stores?

Among stores with pricing data, the average listed price is about $49, with the most common pricing band at Under $25.

What apps are most popular for Shopify Dolls & Plush stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.