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Topic
Updated Apr 27, 2026
Shopify

1,075 Shopify Plush toys Stores: Stats & Market Data (2026)

1,075 active Shopify stores fall into the Plush toys segment, with 214 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Arts & Entertainment. 64% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

64%
Social media
8%
Meta ads
52%
Contact info
Total Stores
1,075
Active Shopify stores
New (30d)
214
Newly added in the last 30 days
Avg. Products
618
Among 1,055 stores with catalog data
Avg. Price
$37
Among 1,050 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

211 105 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

214 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 139 · 13%
10-49 279 · 26%
50-199 267 · 25%
200-999 247 · 23%
1k-4.9k 99 · 9%
5k+ 24 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
83% coverage
Apparel & Accessories
10% coverage
Arts & Entertainment
9% coverage
Home & Garden
7% coverage
Celebrations & Gifts
7% coverage
Baby & Kids
4% coverage
Books & Literature
3% coverage
Jewelry & Watches
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 618 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 488 · 46%
$25-$49 403 · 38%
$50-$99 120 · 11%
$100-$199 26 · 2%
$200-$499 10 · 1%
$500+ 3 · 0%
Store currencies
USD 601 EUR 94 GBP 90 AUD 70 CAD 55 INR 32 HKD 12 JPY 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $37 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Printful: Print on Demand.

Social media platforms

Instagram (59%), Facebook (45%), TikTok (26%).

Instagram
59%
Facebook
45%
TikTok
26%
YouTube
17%
Twitter / X
17%
Pinterest
10%
LinkedIn
1%

Social media adoption is strong at 64%, and 8% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (8%), Google Ads (5%).

Google Analytics
31%
Google Tag Manager
8%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 7% Debut 5% Refresh 3% Boost 3% Sense 3% Shrine Pro 2% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

amuse Australia
85 products $50 avg 15 ads
Toys & Games blind boxes anime merchandise Loox ‑ Product Reviews App
1,247 products $55 avg 230 ads
Toys & Games plush toys teddy bears UpPromote Affiliate Marketing
122 products $30 avg 86 ads
Apparel & Accessories Toys & Games Celebrations & Gifts hats plush toys Infinite Product Options Wyllo
608 products $48 avg 2 ads
Toys & Games vintage toys collectibles
175 products $8 avg 2 ads
Toys & Games plush toys alphabet learning
DesiGo India
96 products $4 avg 1 ads
Toys & Games stuffed animals teddy bears
251 products $63 avg 5 ads
Toys & Games plush toys kawaii plushies
13 products $11 avg 1 ads
Toys & Games plush toys stuffed animals
173 products $51 avg 1 ads
Toys & Games pokemon toys plush toys
862 products $28 avg 77 ads
Toys & Games plush toys kids toys Rebuy Personalization Engine Upsell.com ‑ ReConvert Upsell
33 products $22 avg 1 ads
Toys & Games plush toys toys
The Plushy United States
15 products $37 avg 17 ads
Toys & Games plush toys stuffed animals

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FAQ

How many Shopify Plush toys stores are there?

We currently track 1,075 active Shopify stores in the Plush toys segment.

Are Shopify Plush toys stores growing?

Yes. In the last 30 days, 214 new stores were indexed in the Plush toys segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Plush toys stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at Under $25.

What apps are most popular for Shopify Plush toys stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.