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Updated Apr 6, 2026
Shopify

4,168 Shopify Stores in Romania: Stats & Trends (2026)

We track 4,168 active Shopify stores in Romania, with 373 newly added in the last 30 days (9% of the current base). Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 62% maintain social media profiles — Facebook leads — and 16% run Meta ad campaigns.

62%
Social media
16%
Meta ads
73%
Contact info
Total Stores
4,168
Active Shopify stores
New (30d)
373
Newly added in the last 30 days
Avg. Products
665
Among 4,053 stores with catalog data
Avg. Price
$178
Among 4,042 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

368 184 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

373 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 770 · 19%
10-49 973 · 24%
50-199 979 · 24%
200-999 859 · 21%
1k-4.9k 358 · 9%
5k+ 114 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
20% coverage
Home & Garden
17% coverage
Beauty & Cosmetics
12% coverage
Health
6% coverage
Electronics
6% coverage
Food & Beverages
6% coverage
Jewelry & Watches
5% coverage
Hardware
5% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 665 products per store. That's larger than the Shopify average of 452. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,709 · 42%
$25-$49 1,128 · 28%
$50-$99 559 · 14%
$100-$199 301 · 7%
$200-$499 174 · 4%
$500+ 171 · 4%
Store currencies
RON 3,901 EUR 121 USD 64 HUF 13 GBP 6 PLN 4 INR 3 AUD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $178 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS.

Social media platforms

Facebook (53%), Instagram (53%), TikTok (28%).

Facebook
53%
Instagram
53%
TikTok
28%
YouTube
14%
LinkedIn
2%
Twitter / X
2%
Pinterest
2%

Social media adoption is strong at 62%, and 16% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (46%), Google Tag Manager (17%), TikTok Pixel (8%).

Google Analytics
46%
Google Tag Manager
17%
TikTok Pixel
8%
Google Ads
5%
Facebook Pixel
5%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 22% Horizon 7% Sense 4% Ella 4% Shrine Pro 4% Refresh 3% Prestige 2% Craft 2%

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Geographic breakdown

Province and city-level distribution within Romania

Top provinces / states
Province Stores Share
București 1,051 25%
Ilfov 405 10%
Cluj 239 6%
Bihor 226 5%
Iași 133 3%
Timiș 120 3%
Suceava 118 3%
Brașov 108 3%
Sibiu 108 3%
Top cities
City Stores Share
București 595 14%
Bucuresti 155 4%
Bucharest 153 4%
Cluj-Napoca 133 3%
Oradea 115 3%
Sibiu 58 1%
Voluntari 58 1%
Craiova 52 1%
Iași 51 1%
Top shipping destinations
Romania · 4,043 Germany · 1,867 Italy · 1,846 Spain · 1,840 France · 1,839 Austria · 1,834 Belgium · 1,816 Poland · 1,813 Netherlands · 1,807 Czechia · 1,794

Representative stores

A varied sample — weighted by data completeness, refreshed daily

67 products $8 avg 1 ads
Beauty & Cosmetics nail polish manicure
My Store Romania
25 products $14 avg 10 ads
Home & Garden garden hose fertilizer
1,179 products $906 avg 10 ads
Apparel & Accessories men's clothing smart casual Kiwi Size Chart & Recommender Omnisend Email Marketing & SMS
Teno-Ro Romania
1,139 products $32 avg 13 ads
Beauty & Cosmetics hair-styling hair-care
16 products $40 avg 1 ads
Apparel & Accessories sports sunglasses polarized lenses
364 products $8 avg 3 ads
Animals & Pet Supplies pet store dog food Seal Subscriptions App
22 products $36 avg 5 ads
Electronics Home & Garden solar lights security camera
3,110 products $823 avg 1 ads
Furniture home-decor living-room
Main Store Romania
68 products $17 avg 500 ads
Hardware diy tools repair parts
562 products $52 avg 4 ads
Apparel & Accessories oversized hoodies oversized t-shirts Loox: Product Reviews App & AI
2,004 products $366 avg 1 ads
Furniture Home & Garden home décor contemporary furniture Seers Ai GDPR Cookie Banner
9 products $31 avg 3 ads
Beauty & Cosmetics skincare products face cream

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FAQ

How many Shopify stores are in Romania?

Our database tracks 4,168 active Shopify stores in Romania.

How fast is the Romania Shopify market growing?

In the past 30 days, 373 new Shopify stores were indexed in Romania, reflecting a 9% monthly growth rate.

What is the average catalog size for Romania Shopify stores?

Among Shopify stores in Romania with catalog data, the average is about 665 products. The most common catalog size range is 50-199.

What are the most popular apps among Romania Shopify stores?

The top apps are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.