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Updated May 4, 2026
Shopify

2,295 Shopify Stores in Thailand: Stats & Trends (2026)

We track 2,295 active Shopify stores in Thailand, with 407 newly added in the last 30 days (18% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 65% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

65%
Social media
4%
Meta ads
53%
Contact info
Total Stores
2,295
Active Shopify stores
New (30d)
407
Newly added in the last 30 days
Avg. Products
484
Among 2,186 stores with catalog data
Avg. Price
$273
Among 2,135 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

270 135 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

407 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 420 · 19%
10-49 657 · 30%
50-199 544 · 25%
200-999 389 · 18%
1k-4.9k 138 · 6%
5k+ 38 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
26% coverage
Beauty & Cosmetics
9% coverage
Home & Garden
9% coverage
Food & Beverages
7% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
6% coverage
Electronics
5% coverage
Health
4% coverage
Celebrations & Gifts
3% coverage
Sporting Goods
2% coverage
Hardware
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 484 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 649 · 30%
$25-$49 521 · 24%
$50-$99 408 · 19%
$100-$199 222 · 10%
$200-$499 181 · 8%
$500+ 154 · 7%
Store currencies
THB 1,218 USD 705 EUR 121 GBP 48 CAD 39 AUD 28 INR 23 JPY 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $273 because some stores price much higher, pulling it up. That's above the Shopify average of $215.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Instagram (57%), Facebook (54%), TikTok (20%).

Instagram
57%
Facebook
54%
TikTok
20%
YouTube
18%
Twitter / X
11%
Pinterest
5%
LinkedIn
2%

Social media adoption is strong at 65%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (14%), Google Ads (4%).

Google Analytics
31%
Google Tag Manager
14%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 18% Debut 9% Horizon 5% Prestige 2% Impulse 2% Refresh 2% Spotlight 2% Brooklyn 2%

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Geographic breakdown

Province and city-level distribution within Thailand

Top provinces / states
Province Stores Share
Bangkok 820 36%
California 101 4%
Nonthaburi 62 3%
Phuket 52 2%
Samut Prakan 52 2%
England 51 2%
Florida 44 2%
Texas 44 2%
New York 42 2%
Top cities
City Stores Share
Bangkok 221 10%
Krung Thep Maha Nakhon 168 7%
กรุงเทพมหานคร 30 1%
Los Angeles 22 1%
Singapore 18 1%
Bangkok 18 1%
Phuket 16 1%
London 12 1%
New York 11 0%
Top shipping destinations
Thailand · 1,549 United States · 1,271 United Kingdom · 977 Canada · 969 Germany · 941 France · 941 Belgium · 932 Australia · 929 Spain · 928 Italy · 928

Representative stores

A varied sample — weighted by data completeness, refreshed daily

167 products $120 avg 31 ads
Apparel & Accessories jewelry accessories Honeycomb Upsell & Cross Sell Klaviyo: Email Marketing & SMS
Mulroom Thailand
543 products $904 avg 2 ads
Furniture home decor custom furniture Loox ‑ Visual Product Reviews
50 products $10 avg 2 ads
Food & Beverages artisan sausages smoked bacon
17 products $27 avg 24 ads
Food & Beverages Health mushroom extract functional mushrooms
Nutrio-TH Thailand
8 products $32 avg 1 ads
Health plant-powered supplements hormone boost
57 products $27 avg 4 ads
Health organic health supplements wellness products
846 products $36 avg 1 ads
Apparel & Accessories professional workwear men's clothing Kiwi Size Chart & Recommender
16 products $44 avg 1 ads
Food & Beverages mineral water beverage store Recharge Subscriptions App
328 products $46 avg 1 ads
Home & Garden accessories drinkware
39 products $50 avg 2 ads
Health supplements mind-body connection Rebuy Personalization Engine
830 products $463 avg 1 ads
Electronics used electronics refurbished laptop

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FAQ

How many Shopify stores are in Thailand?

Our database tracks 2,295 active Shopify stores in Thailand.

How fast is the Thailand Shopify market growing?

In the past 30 days, 407 new Shopify stores were indexed in Thailand, reflecting a 18% monthly growth rate.

What is the average catalog size for Thailand Shopify stores?

Among Shopify stores in Thailand with catalog data, the average is about 484 products. The most common catalog size range is 10-49.

What are the most popular apps among Thailand Shopify stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.