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Topic
Updated Apr 6, 2026
Shopify

2,549 Shopify Baby gear Stores: Stats & Market Data (2026)

2,549 active Shopify stores fall into the Baby gear segment, with 238 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Home & Garden. 58% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

58%
Social media
12%
Meta ads
57%
Contact info
Total Stores
2,549
Active Shopify stores
New (30d)
238
Newly added in the last 30 days
Avg. Products
443
Among 2,472 stores with catalog data
Avg. Price
$68
Among 2,443 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

217 108 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

238 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 613 · 25%
10-49 660 · 27%
50-199 555 · 22%
200-999 432 · 17%
1k-4.9k 171 · 7%
5k+ 41 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
96% coverage
Apparel & Accessories
6% coverage
Home & Garden
6% coverage
Toys & Games
3% coverage
Celebrations & Gifts
1% coverage
Beauty & Cosmetics
1% coverage
Arts & Entertainment 11 Animals & Pet Supplies 10 Health 10 Electronics 9 Books & Literature 8

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 443 because some stores carry much larger inventories. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 807 · 33%
$25-$49 906 · 37%
$50-$99 402 · 16%
$100-$199 185 · 8%
$200-$499 99 · 4%
$500+ 44 · 2%
Store currencies
USD 863 EUR 490 AUD 164 GBP 157 CAD 112 INR 101 PKR 54 BRL 46

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $68 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (54%), Facebook (46%), TikTok (16%).

Instagram
54%
Facebook
46%
TikTok
16%
YouTube
13%
Pinterest
7%
Twitter / X
5%
LinkedIn
2%

Social media adoption is strong at 58%, and 12% of stores run Meta ad campaigns. That's 8 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
32%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 6% Debut 4% Sense 3% Shrine Pro 3% Impulse 2% Refresh 2% Prestige 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,995 products $45 avg 30 ads
Baby & Kids Apparel & Accessories children's clothes kids apparel PC ‑ Custom Product Options Route
24 products $81 avg 3 ads
Baby & Kids nappy bags baby gear
233 products $23 avg 1 ads
Baby & Kids Toys & Games Apparel & Accessories children toys baby clothing
779 products $10 avg 33 ads
Baby & Kids baby clothes baby gear
259 products $22 avg 1 ads
Baby & Kids baby-products kids-feeding
88 products $59 avg 36 ads
Apparel & Accessories children's clothing baby gear Privy ‑ Email, SMS & Pop Ups
121 products $4 avg 5 ads
Baby & Kids kids clothing baby gear
51 products $14 avg 20 ads
Baby & Kids baby kids Bundler ‑ Product Bundles App
27 products $216 avg 6 ads
Baby & Kids baby products nursery essentials Bundler ‑ Product Bundles App
10 products $64 avg 2 ads
Baby & Kids toddler products baby gear Afterpay On‑Site Messaging
2,630 products $10 avg 1 ads
Baby & Kids baby clothes baby gear RecoverMyCart
13 products $51 avg 6 ads
Baby & Kids baby gear diaper bags Bundler ‑ Product Bundles App Loox: Product Reviews App & AI

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

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FAQ

How many Shopify Baby gear stores are there?

We currently track 2,549 active Shopify stores in the Baby gear segment.

Are Shopify Baby gear stores growing?

Yes. In the last 30 days, 238 new stores were indexed in the Baby gear segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Baby gear stores?

Among stores with pricing data, the average listed price is about $68, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Baby gear stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.