1,179 Shopify Nursery Stores: Stats & Market Data (2026)
1,179 active Shopify stores fall into the Nursery segment, with 63 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Toys & Games. 70% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
63 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Office Supplies 3Among stores with catalog data, the 50-199 product range is most common. The average is 611 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, Australia, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $80 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (41%), Google Tag Manager (12%), Google Ads (5%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Afterpay On‑Site Messaging
Aimerce First‑Party Pixel
Afterpay On‑Site Messaging
Hextom: Countdown Timer Bar
Amp Back in Stock | PreOrder
Judge.me Product Reviews App
Analyzify (GA4 & Ads Tracking)
Attentive: AI‑led Email &SMS
Bundler ‑ Product Bundles App
CartBot: Gift with purchase
Instafeed ‑ Instagram Feed
Judge.me Product Reviews App
Afterpay On‑Site Messaging
Attentive: AI‑led Email &SMS
Kaching Bundles App & Upsells
Parkour: Facebook Pixel & Feed
Hulk Contact Form Builder
Judge.me Product Reviews App
UpPromote Affiliate Marketing
EComposer Landing Page Builder
FBP: Fast Bundle & Upsell App
Judge.me Product Reviews App
Shopify Inbox
SEOLab: All in #1 SEO — AI SEO
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Start Free TrialFAQ
How many Shopify Nursery stores are there?
We currently track 1,179 active Shopify stores in the Nursery segment.
Are Shopify Nursery stores growing?
Yes. In the last 30 days, 63 new stores were indexed in the Nursery segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Nursery stores?
Among stores with pricing data, the average listed price is about $80, with the most common pricing band at Under $25.
What apps are most popular for Shopify Nursery stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (64%), Facebook (56%), YouTube (19%).
Social media engagement is exceptionally high: 70% of stores maintain social profiles and 6% run Meta ads. That's 11 percentage points above the Shopify average of 59%.