1,213 Shopify Nursery Stores: Stats & Market Data (2026)
1,213 active Shopify stores fall into the Nursery segment, with 199 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Toys & Games. 68% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
199 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Office Supplies 3Among stores with catalog data, the 50-199 product range is most common. The average is 601 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, Australia, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $79 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (39%), Google Tag Manager (12%), Google Ads (5%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
XCloud Search & Product Filter
Judge.me Product Reviews App
AfterShip Email Marketing,SMS
Ali Reviews: AI Product Review
MAPPY: Store Locator & Maps
Shopify Inbox
Avada AI SEO Suite Optimizer
Gift Box • Free Gift Purchase
Hextom: Quick Announcement Bar
Upsell & Cross Sell — Selleasy
UpPromote Affiliate Marketing
Hextom: Countdown Timer Bar
Judge.me Product Reviews App
Shiprocket: eCommerce Shipping
Affiliatly Affiliate Marketing
Hextom: Free Shipping Bar
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Start Free TrialFAQ
How many Shopify Nursery stores are there?
We currently track 1,213 active Shopify stores in the Nursery segment.
Are Shopify Nursery stores growing?
Yes. In the last 30 days, 199 new stores were indexed in the Nursery segment, showing a 16% monthly growth rate.
What is the average product price in Shopify Nursery stores?
Among stores with pricing data, the average listed price is about $79, with the most common pricing band at Under $25.
What apps are most popular for Shopify Nursery stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (62%), Facebook (55%), YouTube (19%).
Social media adoption is strong at 68%, and 6% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 59%.