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Shopify topic analytics
Topic
Updated May 4, 2026
Shopify

146 Shopify Baby pajamas Stores: Stats & Market Data (2026)

146 active Shopify stores fall into the Baby pajamas segment, with 25 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Books & Literature. 80% maintain social media profiles — Instagram leads — and 18% run Meta ad campaigns.

80%
Social media
18%
Meta ads
47%
Contact info
Total Stores
146
Active Shopify stores
New (30d)
25
Newly added in the last 30 days
Avg. Products
251
Among 146 stores with catalog data
Avg. Price
$39
Among 145 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

25 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 8%
10-49 47 · 32%
50-199 47 · 32%
200-999 33 · 23%
1k-4.9k 6 · 4%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
79% coverage
Apparel & Accessories
32% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 251 because some stores carry much larger inventories. That's smaller than the Shopify average of 436. The strongest country concentrations are United States, France, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 30 · 21%
$25-$49 94 · 65%
$50-$99 17 · 12%
$100-$199 2 · 1%
$200-$499 2 · 1%
Store currencies
USD 91 EUR 16 CAD 9 GBP 4 AUD 3 SGD 3 BRL 2 COP 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $39 because some stores price much higher, pulling it up. That's below the Shopify average of $216.

Popular apps

The most popular are Loox ‑ Product Reviews App, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (77%), Facebook (53%), TikTok (35%).

Instagram
77%
Facebook
53%
TikTok
35%
Pinterest
14%
YouTube
12%
Twitter / X
5%
LinkedIn
1%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 18% run Meta ads. That's 22 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (14%), Facebook Pixel (5%).

Google Analytics
40%
Google Tag Manager
14%
Facebook Pixel
5%
Google Ads
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Prestige, Broadcast.

Dawn 31% Prestige 5% Broadcast 4% Horizon 4% Impulse 3% Boost 3% Brooklyn 2% Blum 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

38 products $43 avg 16 ads
Baby & Kids baby pajamas bamboo onesies
Sunday Sleep Co. United States
50 products $22 avg 1 ads
Baby & Kids baby pajamas kids pajamas
316 products $36 avg 1 ads
Baby & Kids baby clothes bamboo baby clothes Fera Product Reviews App
49 products $22 avg 1 ads
Baby & Kids baby clothes baby outfits
98 products $27 avg
Baby & Kids bamboo baby clothes newborn knotted gown UpPromote Affiliate Marketing Honeycomb Upsell & Cross Sell
33 products $26 avg
Baby & Kids baby sleepwear baby pajamas Yotpo: Email Marketing & SMS
Butter India
17 products $62 avg
Baby & Kids sleepwear baby pajamas
961 products $33 avg
Apparel & Accessories baby pajamas loungewear
13 products $29 avg
Baby & Kids baby pajamas kids sleepwear Loox ‑ Product Reviews App
567 products $36 avg
Baby & Kids baby pajamas family matching pajamas UpPromote Affiliate Marketing Postscript SMS Marketing
PAIGELAUREN: Baby & Kid Loungewear Korea (the Republic of)
77 products $66 avg
Apparel & Accessories kids-loungewear baby pajamas
236 products $58 avg
Baby & Kids baby sleepwear baby sleep sack Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Baby pajamas stores are there?

We currently track 146 active Shopify stores in the Baby pajamas segment.

Are Shopify Baby pajamas stores growing?

Yes. In the last 30 days, 25 new stores were indexed in the Baby pajamas segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Baby pajamas stores?

Among stores with pricing data, the average listed price is about $39, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Baby pajamas stores?

The top apps are Loox ‑ Product Reviews App, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.