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Topic
Updated June 8, 2026
Shopify

174 Shopify Baby pajamas Stores: Stats & Market Data (2026)

174 active Shopify stores fall into the Baby pajamas segment, with 30 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 79% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

79%
Social media
15%
Meta ads
51%
Contact info
Total Stores
174
Active Shopify stores
New (30d)
30
Newly added in the last 30 days
Avg. Products
308
Among 174 stores with catalog data
Avg. Price
$37
Among 174 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

25 12 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

30 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 11 · 6%
10-49 53 · 30%
50-199 61 · 35%
200-999 38 · 22%
1k-4.9k 9 · 5%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
80% coverage
Apparel & Accessories
32% coverage
Toys & Games
2% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 308 products per store. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, France, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 42 · 24%
$25-$49 107 · 61%
$50-$99 22 · 13%
$100-$199 2 · 1%
$200-$499 1 · 1%
Store currencies
USD 99 EUR 26 CAD 11 SGD 5 GBP 4 AUD 3 BRL 2 COP 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $37 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (77%), Facebook (54%), TikTok (33%).

Instagram
77%
Facebook
54%
TikTok
33%
Pinterest
13%
YouTube
12%
Twitter / X
5%
LinkedIn
1%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 15% run Meta ads. That's 20 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (48%), Google Tag Manager (13%), Google Ads (4%).

Google Analytics
48%
Google Tag Manager
13%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 30% Horizon 6% Prestige 6% Broadcast 3% Impulse 3% Boost 3% Brooklyn 2% Debut 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

119 products $4 avg 1 ads
Baby & Kids baby clothes baby pajamas Hextom: Free Shipping Bar Judge.me Product Reviews App
386 products $41 avg 189 ads
Baby & Kids baby pajamas toddler sleepwear Awin ‑ Affiliate Marketing Pandectes GDPR Compliance
Fletchbrand United States
494 products $36 avg 75 ads
Apparel & Accessories bamboo pajamas kids clothing FBP: Fast Bundle & Upsell App Klaviyo: Email Marketing & SMS
1,117 products $49 avg 21 ads
Apparel & Accessories Baby & Kids bamboo baby clothes baby pajamas Attentive: AI‑led Email &SMS Awin ‑ Affiliate Marketing
24 products $38 avg 14 ads
Apparel & Accessories baby pajamas children sleepwear UpPromote Affiliate Marketing Judge.me Product Reviews App
299 products $4 avg 6 ads
Baby & Kids children's clothing baby apparel Hextom: Free Shipping Bar GemPages Landing Page Builder
16 products $52 avg 7 ads
Baby & Kids baby products swaddles BM: Country blocker IP blocker Klaviyo: Email Marketing & SMS
Babeboous Germany
108 products $14 avg
Baby & Kids baby clothing store kids apparel
61 products $35 avg
Baby & Kids bamboo baby clothes maternity robe Bundler ‑ Product Bundles App GemPages Landing Page Builder
107 products $34 avg
Baby & Kids baby pajamas kids sleepwear XCloud Search & Product Filter
172 products $206 avg
Baby & Kids Home & Garden baby pajamas silk sleepwear Infinite Product Options
161 products $57 avg
Baby & Kids Books & Literature Apparel & Accessories baby pajamas children's books Richpanel: AI Customer Support Shopify Inbox

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FAQ

How many Shopify Baby pajamas stores are there?

We currently track 174 active Shopify stores in the Baby pajamas segment.

Are Shopify Baby pajamas stores growing?

Yes. In the last 30 days, 30 new stores were indexed in the Baby pajamas segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Baby pajamas stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Baby pajamas stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.