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Topic
Updated Apr 6, 2026
Shopify

5,618 Shopify Baby products Stores: Stats & Market Data (2026)

5,618 active Shopify stores fall into the Baby products segment, with 340 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Apparel & Accessories. 68% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

68%
Social media
9%
Meta ads
64%
Contact info
Total Stores
5,618
Active Shopify stores
New (30d)
340
Newly added in the last 30 days
Avg. Products
515
Among 5,512 stores with catalog data
Avg. Price
$55
Among 5,482 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

316 158 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

340 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 857 · 16%
10-49 1,571 · 29%
50-199 1,506 · 27%
200-999 1,044 · 19%
1k-4.9k 426 · 8%
5k+ 108 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
94% coverage
Home & Garden
11% coverage
Apparel & Accessories
7% coverage
Beauty & Cosmetics
6% coverage
Toys & Games
4% coverage
Celebrations & Gifts
3% coverage
Health
2% coverage
Electronics
1% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 515 because some stores carry much larger inventories. That's larger than the Shopify average of 451. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,173 · 40%
$25-$49 1,993 · 36%
$50-$99 815 · 15%
$100-$199 302 · 6%
$200-$499 147 · 3%
$500+ 52 · 1%
Store currencies
USD 1,615 EUR 1,057 AUD 424 GBP 346 INR 273 CAD 232 COP 156 PKR 153

Among stores with pricing data, the most common price range is Under $25. The average is higher at $55 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (63%), Facebook (54%), TikTok (18%).

Instagram
63%
Facebook
54%
TikTok
18%
YouTube
15%
Pinterest
8%
Twitter / X
6%
LinkedIn
3%

Social media adoption is strong at 68%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
41%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 20% Debut 5% Horizon 4% Sense 4% Impulse 2% Prestige 2% Shrine Pro 2% Craft 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

47 products $36 avg 2 ads
Baby & Kids Celebrations & Gifts baby products gift sets Bundler ‑ Product Bundles App
41 products $45 avg 2 ads
Beauty & Cosmetics organic skincare baby products
98 products $32 avg 1 ads
Baby & Kids baby products newborn essentials Omnisend Email Marketing & SMS
65 products $10 avg 1 ads
Baby & Kids baby products diapers store
13 products $55 avg 5 ads
Baby & Kids sustainable diapers baby wipes Klaviyo: Email Marketing & SMS
658 products $28 avg 2 ads
Baby & Kids infant clothing children accessories Klaviyo: Email Marketing & SMS
259 products $22 avg 1 ads
Baby & Kids baby-products kids-feeding
Mi tienda Colombia
138 products $28 avg 1 ads
Beauty & Cosmetics Baby & Kids Home & Garden beauty baby products
9 products $18 avg 6 ads
Baby & Kids baby products baby lift blanket Loox: Product Reviews App & AI
66 products $33 avg 1 ads
Baby & Kids baby care breastfeeding Bundler ‑ Product Bundles App
Bume Singapore
65 products $26 avg 1 ads
Baby & Kids baby products parenting supplies
27 products $216 avg 6 ads
Baby & Kids baby products nursery essentials Bundler ‑ Product Bundles App

Want the full dataset?

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FAQ

How many Shopify Baby products stores are there?

We currently track 5,618 active Shopify stores in the Baby products segment.

Are Shopify Baby products stores growing?

Yes. In the last 30 days, 340 new stores were indexed in the Baby products segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Baby products stores?

Among stores with pricing data, the average listed price is about $55, with the most common pricing band at Under $25.

What apps are most popular for Shopify Baby products stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.