858 Shopify Maternity Stores: Stats & Market Data (2026)
858 active Shopify stores fall into the Maternity segment, with 73 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Health. 64% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
73 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 30%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Arts & Entertainment 3Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 469 because some stores carry much larger inventories. That's larger than the Shopify average of 436. The strongest country concentrations are United States, France, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $48 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (36%), Google Tag Manager (14%), Google Ads (7%).
Popular themes
The most used are Dawn, Sense, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
EasySell COD Form & Upsells
Conversion Bear Trust Badges
Omnisend Email Marketing & SMS
OPTIS Product Options, Variant
B&S ‑ Announcement Bar
EasySell COD Form & Upsells
Loox ‑ Product Reviews App
Privy ‑ Email, SMS & Pop Ups
Hulk Contact Us Form
AWIO Improved Contact Form
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
BEAST Currency Converter
Hextom: Free Shipping Bar
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Start Free TrialFAQ
How many Shopify Maternity stores are there?
We currently track 858 active Shopify stores in the Maternity segment.
Are Shopify Maternity stores growing?
Yes. In the last 30 days, 73 new stores were indexed in the Maternity segment, showing a 9% monthly growth rate.
What is the average product price in Shopify Maternity stores?
Among stores with pricing data, the average listed price is about $48, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Maternity stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (62%), Facebook (47%), TikTok (18%).
Social media adoption is strong at 64%, and 7% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 58%.