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Topic
Updated Apr 6, 2026
Shopify

300 Shopify Branded merchandise Stores: Stats & Market Data (2026)

300 active Shopify stores fall into the Branded merchandise segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Celebrations & Gifts, Arts & Entertainment. 56% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

56%
Social media
4%
Meta ads
51%
Contact info
Total Stores
300
Active Shopify stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
627
Among 288 stores with catalog data
Avg. Price
$50
Among 282 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

14 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 21 · 7%
10-49 97 · 34%
50-199 103 · 36%
200-999 47 · 16%
1k-4.9k 14 · 5%
5k+ 6 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
71% coverage
Celebrations & Gifts
17% coverage
Arts & Entertainment
11% coverage
Home & Garden
8% coverage
Food & Beverages
8% coverage
Business & Industrial
4% coverage
Office Supplies
4% coverage
Toys & Games
2% coverage
Books & Literature
1% coverage
Electronics
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 627 products per store. That's larger than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 70 · 25%
$25-$49 161 · 57%
$50-$99 36 · 13%
$100-$199 6 · 2%
$200-$499 6 · 2%
$500+ 3 · 1%
Store currencies
USD 206 GBP 32 AUD 15 CAD 14 EUR 13 NZD 5 CHF 3 INR 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $50 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Infinite Product Options, Hextom: Quick Announcement Bar.

Social media platforms

Facebook (48%), Instagram (48%), Twitter / X (22%).

Facebook
48%
Instagram
48%
Twitter / X
22%
YouTube
22%
TikTok
12%
LinkedIn
10%
Pinterest
6%

Social media adoption is strong at 56%, and 4% of stores run Meta ad campaigns. That's 10 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (11%), Google Ads (2%).

Google Analytics
27%
Google Tag Manager
11%
Google Ads
2%
Facebook Pixel
1%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 30% Debut 11% Horizon 4% Refresh 4% Spotlight 4% Simple 3% Venture 2% Craft 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

277 products $25 avg 4 ads
Food & Beverages Apparel & Accessories coffee mugs travel mugs
TherapyNotes Shop United States
20 products $25 avg 1 ads
91 products $45 avg 1 ads
Food & Beverages Apparel & Accessories specialty coffee branded merchandise
162 products $33 avg 1 ads
Apparel & Accessories Sporting Goods custom apparel branded merchandise
2,863 products $27 avg
Apparel & Accessories branded merchandise promotional items
11 products $18 avg
Apparel & Accessories Hardware Home & Garden branded merchandise clothing
129 products $250 avg
Apparel & Accessories Celebrations & Gifts branded merchandise apparel Infinite Product Options Printful: Print on Demand
PANTOCRE Portugal
1,793 products $21 avg
Apparel & Accessories promotional clothing custom apparel
455 products $38 avg
show gear branded merchandise Variant Option Product Options
69 products $23 avg
Apparel & Accessories Arts & Entertainment branded merchandise apparel accessories Unlimited Bundles & Discounts
331 products $464 avg
Business & Industrial custom promotional products printing store
96 products $18 avg
Apparel & Accessories jenni rivera fashion

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FAQ

How many Shopify Branded merchandise stores are there?

We currently track 300 active Shopify stores in the Branded merchandise segment.

Are Shopify Branded merchandise stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Branded merchandise segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Branded merchandise stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Branded merchandise stores?

The top apps are Printful: Print on Demand, Infinite Product Options, Hextom: Quick Announcement Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.