162 Shopify Cruelty-free makeup Stores: Stats & Market Data (2026)
162 active Shopify stores fall into the Cruelty-free makeup segment, with 43 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Celebrations & Gifts, Home & Garden. 80% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
43 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 154 products per store. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, Australia, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $28 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (57%), Google Tag Manager (17%), Google Ads (6%).
Popular themes
The most used are Dawn, Prestige, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
GSC Countdown Timer Bar
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Hextom: Free Shipping Bar
Bundler ‑ Product Bundles App
Hextom: Countdown Timer Bar
Awin ‑ Affiliate Marketing
Buddha Mega Menu & Navigation
Rebuy Personalization Engine
Avada Boost Sales Trust Badges
Avada AI SEO Suite Optimizer
Attentive: AI‑led Email &SMS
Blotout EdgeTag
Avada AI SEO Suite Optimizer
Judge.me Product Reviews App
AdRoll Marketing & Advertising
404/301 SC Easy URL Redirects
Klaviyo: Email Marketing & SMS
FoxKit AIO Upsell Cross‑sell
Judge.me Product Reviews App
Weglot: AI & Human Translate
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Start Free TrialFAQ
How many Shopify Cruelty-free makeup stores are there?
We currently track 162 active Shopify stores in the Cruelty-free makeup segment.
Are Shopify Cruelty-free makeup stores growing?
Yes. In the last 30 days, 43 new stores were indexed in the Cruelty-free makeup segment, showing a 27% monthly growth rate.
What is the average product price in Shopify Cruelty-free makeup stores?
Among stores with pricing data, the average listed price is about $28, with the most common pricing band at Under $25.
What apps are most popular for Shopify Cruelty-free makeup stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (79%), Facebook (58%), TikTok (48%).
Social media engagement is exceptionally high: 80% of stores maintain social profiles and 14% run Meta ads. That's 21 percentage points above the Shopify average of 59%.