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Topic
Updated May 18, 2026
Shopify

155 Shopify Custom stationery Stores: Stats & Market Data (2026)

155 active Shopify stores fall into the Custom stationery segment, with 64 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Office Supplies, Arts & Entertainment. 73% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

73%
Social media
2%
Meta ads
50%
Contact info
Total Stores
155
Active Shopify stores
New (30d)
64
Newly added in the last 30 days
Avg. Products
649
Among 153 stores with catalog data
Avg. Price
$84
Among 151 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

42 21 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

64 new stores were added in the past 30 days — 41% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 3%
10-49 34 · 22%
50-199 55 · 36%
200-999 47 · 31%
1k-4.9k 9 · 6%
5k+ 4 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
41% coverage
Office Supplies
37% coverage
Arts & Entertainment
23% coverage
Home & Garden
13% coverage
Wedding
12% coverage
Apparel & Accessories
6% coverage
Books & Literature
3% coverage
Baby & Kids
2% coverage
Business & Industrial
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 649 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 81 · 54%
$25-$49 21 · 14%
$50-$99 14 · 9%
$100-$199 18 · 12%
$200-$499 14 · 9%
$500+ 3 · 2%
Store currencies
USD 91 EUR 18 GBP 11 AUD 5 CAD 5 ZAR 4 INR 3 PHP 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $84 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Shopify Inbox, Klaviyo: Email Marketing & SMS, Infinite Product Options.

Social media platforms

Instagram (71%), Facebook (52%), Pinterest (21%).

Instagram
71%
Facebook
52%
Pinterest
21%
TikTok
19%
YouTube
12%
Twitter / X
8%
LinkedIn
3%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 2% run Meta ads. That's 14 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (35%), Google Ads (3%), Facebook Pixel (2%).

Google Analytics
35%
Google Ads
3%
Facebook Pixel
2%
Google Tag Manager
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Craft, Debut.

Dawn 23% Craft 5% Debut 5% Horizon 4% Refresh 3% Studio 3% Symmetry 3% Impulse 3%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

237 products $54 avg 12 ads
Wedding Celebrations & Gifts wedding invitations custom stationery Shopify Inbox Instafeed ‑ Instagram Feed
LuxePockets United States
39 products $35 avg
Office Supplies keepsake box certificate holder Bundler ‑ Product Bundles App
Slackline Press United States
1,498 products $7 avg
Office Supplies custom stationery letterpress
The Paper Canopy United States
1,404 products $19 avg
Arts & Entertainment Home & Garden Celebrations & Gifts washi tape journal supplies
386 products $9 avg
Celebrations & Gifts event invitations custom stationery Infinite Product Options Shopify Inbox
57 products $15 avg
Office Supplies greeting cards custom stationery
379 products $15 avg
Office Supplies personalized stationery notepad shop Stamped Reviews & Loyalty
38 products $1927 avg
Wedding Celebrations & Gifts wedding invitations custom stationery Printful: Print on Demand
167 products $150 avg
Arts & Entertainment calligraphy wedding invitations Bundler ‑ Product Bundles App
32 products $171 avg
Books & Literature Office Supplies personalized notebooks leather journals Google & YouTube Gorgias: AI, Helpdesk & Chat
59 products $231 avg
Arts & Entertainment live pet portrait fine art stationery Printful: Print on Demand
474 products $393 avg
Celebrations & Gifts wedding invitations calligraphy services AfterShip Email Marketing,SMS Avada AI SEO Suite Optimizer

Want the full dataset?

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FAQ

How many Shopify Custom stationery stores are there?

We currently track 155 active Shopify stores in the Custom stationery segment.

Are Shopify Custom stationery stores growing?

Yes. In the last 30 days, 64 new stores were indexed in the Custom stationery segment, showing a 41% monthly growth rate.

What is the average product price in Shopify Custom stationery stores?

Among stores with pricing data, the average listed price is about $84, with the most common pricing band at Under $25.

What apps are most popular for Shopify Custom stationery stores?

The top apps are Shopify Inbox, Klaviyo: Email Marketing & SMS, Infinite Product Options. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.