433 Shopify Custom Stores: Stats & Market Data (2026)
433 active Shopify stores fall into the Custom segment, with 21 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Celebrations & Gifts. 64% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
21 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 522 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $213 because some stores price much higher, pulling it up.
Popular apps
The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (28%), Google Tag Manager (6%), Google Ads (2%).
Popular themes
The most used are Dawn, Debut, Craft.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Afterpay On‑Site Messaging
Hextom: Free Shipping Bar
UpPromote Affiliate Marketing
TA MAPPY: Store Locator & Maps
Avis Product Options, Variants
Klaviyo: Email Marketing & SMS
Kaching Bundles App & Upsells
GemPages Landing Page Builder
Hextom: Countdown Timer Bar
Judge.me Product Reviews App
Judge.me Product Reviews App
BF Size Chart & Size Guide
Sesami Booking App
Image Variant Automator
Stamped Reviews & Loyalty
Blockify Fraud Filter, Blocker
PageFly Landing Page Builder
Shopify Inbox
Pop Convert ‑ Pop Ups, Banners
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Start Free TrialFAQ
How many Shopify Custom stores are there?
We currently track 433 active Shopify stores in the Custom segment.
Are Shopify Custom stores growing?
Yes. In the last 30 days, 21 new stores were indexed in the Custom segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Custom stores?
Among stores with pricing data, the average listed price is about $213, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Custom stores?
The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (60%), Facebook (45%), TikTok (19%).
Social media adoption is strong at 64%, and 3% of stores run Meta ad campaigns.