441 Shopify Custom Stores: Stats & Market Data (2026)
441 active Shopify stores fall into the Custom segment, with 72 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Celebrations & Gifts. 63% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
72 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 511 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $197 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (27%), Google Tag Manager (6%), Google Ads (2%).
Popular themes
The most used are Dawn, Debut, Craft.
Need store-level data?
Export emails, social profiles, and tech stacks for every store in this segment.
Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
404/301 SC Easy URL Redirects
Seal Subscriptions App
Loox ‑ Product Reviews App
Privy ‑ Email, SMS & Pop Ups
Judge.me Product Reviews App
Variant Option Product Options
Shopify Inbox
Judge.me Product Reviews App
Hulk Contact Form Builder
XO Insert Code
AdRoll Marketing & Advertising
Shopify Inbox
Want the full dataset?
Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.
Start Free TrialFAQ
How many Shopify Custom stores are there?
We currently track 441 active Shopify stores in the Custom segment.
Are Shopify Custom stores growing?
Yes. In the last 30 days, 72 new stores were indexed in the Custom segment, showing a 16% monthly growth rate.
What is the average product price in Shopify Custom stores?
Among stores with pricing data, the average listed price is about $197, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Custom stores?
The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (59%), Facebook (45%), TikTok (19%).
Social media adoption is strong at 63%, and 4% of stores run Meta ad campaigns.