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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

138 Shopify Diapers Stores: Stats & Market Data (2026)

138 active Shopify stores fall into the Diapers segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Apparel & Accessories. 72% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

72%
Social media
11%
Meta ads
59%
Contact info
Total Stores
138
Active Shopify stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
544
Among 136 stores with catalog data
Avg. Price
$32
Among 132 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

7 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 27 · 20%
10-49 47 · 35%
50-199 37 · 27%
200-999 18 · 13%
1k-4.9k 5 · 4%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
94% coverage
Beauty & Cosmetics
6% coverage
Apparel & Accessories
4% coverage
Adult
3% coverage
Health
2% coverage
Food & Beverages
1% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Office Supplies
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 544 because some stores carry much larger inventories. That's larger than the Shopify average of 451. The strongest country concentrations are United States, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 64 · 48%
$25-$49 46 · 35%
$50-$99 17 · 13%
$100-$199 4 · 3%
$200-$499 1 · 1%
Store currencies
USD 39 EUR 22 AUD 7 AED 6 INR 6 SGD 6 CHF 5 CLP 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $32 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Recharge Subscriptions App, Hextom: Free Shipping Bar.

Social media platforms

Instagram (68%), Facebook (59%), TikTok (23%).

Instagram
68%
Facebook
59%
TikTok
23%
YouTube
22%
Twitter / X
9%
Pinterest
7%
LinkedIn
4%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 11% run Meta ads. That's 6 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (47%), Google Tag Manager (20%), Google Ads (5%).

Google Analytics
47%
Google Tag Manager
20%
Google Ads
5%
Facebook Pixel
2%

Popular themes

The most used are Dawn, Debut, Refresh.

Dawn 22% Debut 9% Refresh 5% Boost 4% Horizon 4% Shrine Pro 4% Vision 3% Craft 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

2,630 products $10 avg 1 ads
Baby & Kids baby clothes baby gear RecoverMyCart
33 products $4 avg 21 ads
Baby & Kids Health baby products hygiene essentials
25 products $31 avg
Baby & Kids baby products baby care
39 products $10 avg
Baby & Kids baby products diapers
109 products $19 avg
Baby & Kids diapers baby products
10 products $39 avg
Baby & Kids baby products diapers Seal Subscriptions App
60 products $26 avg
Adult abdl diapers adult disposable diapers Free Shipping Bear
25 products $57 avg
Baby & Kids baby products diapers Seal Subscriptions App
21 products $58 avg
Baby & Kids baby feeding
3,169 products $9 avg
Apparel & Accessories Baby & Kids abdl age play Infinite Product Options AWIO Improved Contact Form
54 products $14 avg
Baby & Kids baby-products diapers Klaviyo: Email Marketing & SMS Recharge Subscriptions App
53 products $27 avg
Baby & Kids baby-products diapers

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FAQ

How many Shopify Diapers stores are there?

We currently track 138 active Shopify stores in the Diapers segment.

Are Shopify Diapers stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Diapers segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Diapers stores?

Among stores with pricing data, the average listed price is about $32, with the most common pricing band at Under $25.

What apps are most popular for Shopify Diapers stores?

The top apps are Klaviyo: Email Marketing & SMS, Recharge Subscriptions App, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.