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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

766 Shopify Diffusers Stores: Stats & Market Data (2026)

766 active Shopify stores fall into the Diffusers segment, with 24 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 79% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

79%
Social media
6%
Meta ads
59%
Contact info
Total Stores
766
Active Shopify stores
New (30d)
24
Newly added in the last 30 days
Avg. Products
144
Among 755 stores with catalog data
Avg. Price
$42
Among 751 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

22 11 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

24 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 47 · 6%
10-49 279 · 37%
50-199 308 · 41%
200-999 103 · 14%
1k-4.9k 18 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
90% coverage
Beauty & Cosmetics
10% coverage
Celebrations & Gifts
8% coverage
Arts & Entertainment
2% coverage
Health
1% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage
Hardware
1% coverage
Vehicles & Parts 3 Education & Courses 2 Animals & Pet Supplies 1

Among stores with catalog data, the 50-199 product range is most common. The average is 144 products per store. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 375 · 50%
$25-$49 247 · 33%
$50-$99 84 · 11%
$100-$199 30 · 4%
$200-$499 13 · 2%
$500+ 2 · 0%
Store currencies
USD 248 GBP 151 AUD 102 EUR 94 CAD 34 INR 16 NZD 16 ZAR 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $42 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (75%), Facebook (61%), TikTok (22%).

Instagram
75%
Facebook
61%
TikTok
22%
YouTube
11%
Pinterest
9%
Twitter / X
8%
LinkedIn
4%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 6% run Meta ads. That's 14 percentage points above the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
43%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Craft, Debut.

Dawn 24% Craft 8% Debut 6% Prestige 5% Horizon 3% Impulse 2% Sense 2% Refresh 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

94 products $13 avg 7 ads
Home & Garden fragrance home fragrances
93 products $27 avg 11 ads
Home & Garden candles diffusers Loox: Product Reviews App & AI
251 products $25 avg 1 ads
Home & Garden aromatherapy home-fragrance Avada AI SEO Image Optimizer Seal Subscriptions App
124 products $26 avg 5 ads
Home & Garden candles home fragrance Loox: Product Reviews App & AI
144 products $72 avg 11 ads
Home & Garden diffusers essential oils
53 products $23 avg 1 ads
Home & Garden candles home fragrance LPO Live Product Options Privy ‑ Email, SMS & Pop Ups
105 products $27 avg 18 ads
Home & Garden home fragrance soy candles
Coastal Candle Co. United States
72 products $23 avg 1 ads
Home & Garden home fragrance candles Seal Subscriptions App
33 products $70 avg 1 ads
Home & Garden scents diffusers Seal Subscriptions App
157 products $30 avg 11 ads
Home & Garden candles diffusers
85 products $31 avg 4 ads
Home & Garden scented candles diffusers UpPromote Affiliate Marketing
Wild Candles Australia
65 products $15 avg
Home & Garden Celebrations & Gifts candles diffusers Smile: Loyalty Program Rewards

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FAQ

How many Shopify Diffusers stores are there?

We currently track 766 active Shopify stores in the Diffusers segment.

Are Shopify Diffusers stores growing?

Yes. In the last 30 days, 24 new stores were indexed in the Diffusers segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Diffusers stores?

Among stores with pricing data, the average listed price is about $42, with the most common pricing band at Under $25.

What apps are most popular for Shopify Diffusers stores?

The top apps are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.