5,702 Shopify Home fragrance Stores: Stats & Market Data (2026)
5,702 active Shopify stores fall into the Home fragrance segment, with 1,533 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 70% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,533 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Jewelry & Watches 20 Animals & Pet Supplies 4 Books & Literature 4 Office Supplies 4Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 161 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $33 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (32%), Google Tag Manager (7%), Google Ads (3%).
Popular themes
The most used are Dawn, Craft, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Klaviyo: Email Marketing & SMS
Judge.me Product Reviews App
Musbu ‑ WhatsApp Chat Button
XCloud Search & Product Filter
Powerful Contact Form Builder
Klaviyo: Email Marketing & SMS
Recharge Subscriptions App
Avada AI SEO Suite Optimizer
Judge.me Product Reviews App
FBP: Fast Bundle & Upsell
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Hextom: Free Shipping Bar
Variant Option Product Options
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Start Free TrialFAQ
How many Shopify Home fragrance stores are there?
We currently track 5,702 active Shopify stores in the Home fragrance segment.
Are Shopify Home fragrance stores growing?
Yes. In the last 30 days, 1,533 new stores were indexed in the Home fragrance segment, showing a 27% monthly growth rate.
What is the average product price in Shopify Home fragrance stores?
Among stores with pricing data, the average listed price is about $33, with the most common pricing band at Under $25.
What apps are most popular for Shopify Home fragrance stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (66%), Facebook (50%), TikTok (23%).
Social media engagement is exceptionally high: 70% of stores maintain social profiles and 5% run Meta ads. That's 11 percentage points above the Shopify average of 59%.