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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

920 Shopify Diffusers Stores: Stats & Market Data (2026)

920 active Shopify stores fall into the Diffusers segment, with 160 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 77% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

77%
Social media
5%
Meta ads
59%
Contact info
Total Stores
920
Active Shopify stores
New (30d)
160
Newly added in the last 30 days
Avg. Products
207
Among 912 stores with catalog data
Avg. Price
$44
Among 910 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

101 50 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

160 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 45 · 5%
10-49 344 · 38%
50-199 373 · 41%
200-999 121 · 13%
1k-4.9k 24 · 3%
5k+ 5 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
90% coverage
Beauty & Cosmetics
10% coverage
Celebrations & Gifts
7% coverage
Arts & Entertainment
2% coverage
Health
1% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage
Hardware 4 Vehicles & Parts 4 Education & Courses 2 Electronics 2

Among stores with catalog data, the 50-199 product range is most common. The average is 207 products per store. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 437 · 48%
$25-$49 294 · 32%
$50-$99 117 · 13%
$100-$199 40 · 4%
$200-$499 20 · 2%
$500+ 2 · 0%
Store currencies
USD 298 GBP 175 AUD 120 EUR 119 CAD 40 NZD 21 INR 18 MXN 14

Among stores with pricing data, the most common price range is Under $25. The average is higher at $44 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (74%), Facebook (59%), TikTok (22%).

Instagram
74%
Facebook
59%
TikTok
22%
YouTube
11%
Pinterest
9%
Twitter / X
7%
LinkedIn
4%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 5% run Meta ads. That's 18 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (13%), Google Ads (5%).

Google Analytics
41%
Google Tag Manager
13%
Google Ads
5%
Facebook Pixel
3%
Pinterest Pixel
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Craft, Debut.

Dawn 23% Craft 8% Debut 5% Prestige 5% Horizon 4% Impulse 2% Sense 2% Refresh 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

218 products $21 avg 2 ads
Beauty & Cosmetics Home & Garden candles eco-friendly gifts Stamped Reviews & Loyalty RecoverMyCart
46 products $60 avg 11 ads
Beauty & Cosmetics Celebrations & Gifts luxury fragrances diffusers FBP: Fast Bundle & Upsell Hextom: Free Shipping Bar
187 products $35 avg 2 ads
Home & Garden candles home-fragrance Attentive: AI‑led Email &SMS FBP: Fast Bundle & Upsell
51 products $61 avg 1 ads
Home & Garden natural fragrances candles Recharge Subscriptions App
23 products $74 avg 6 ads
Home & Garden luxury fragrance diffusers Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
101 products $21 avg 3 ads
Home & Garden candles diffusers Bundler ‑ Product Bundles App BEAST Currency Converter
6 products $70 avg 2 ads
Health aromatherapy diffusers Omnisend Email Marketing & SMS PageFly Landing Page Builder
1,176 products $4 avg 2 ads
Beauty & Cosmetics Home & Garden aromatherapy supplies essential oils Persistent Cart ‑ Sync Devices Judge.me Product Reviews App
248 products $13 avg 1 ads
Home & Garden Celebrations & Gifts candles fragrance oils
27 products $57 avg 3 ads
Home & Garden home decor candles Privy ‑ Email, SMS & Pop Ups
161 products $17 avg
Health Home & Garden aromatherapy essential-oils Covet Instagram Feed & Reviews Klaviyo: Email Marketing & SMS
19 products $21 avg
Home & Garden candles reeds

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FAQ

How many Shopify Diffusers stores are there?

We currently track 920 active Shopify stores in the Diffusers segment.

Are Shopify Diffusers stores growing?

Yes. In the last 30 days, 160 new stores were indexed in the Diffusers segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Diffusers stores?

Among stores with pricing data, the average listed price is about $44, with the most common pricing band at Under $25.

What apps are most popular for Shopify Diffusers stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.