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Topic
Updated Apr 27, 2026
Shopify

828 Shopify Diffusers Stores: Stats & Market Data (2026)

828 active Shopify stores fall into the Diffusers segment, with 68 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 76% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

76%
Social media
5%
Meta ads
56%
Contact info
Total Stores
828
Active Shopify stores
New (30d)
68
Newly added in the last 30 days
Avg. Products
150
Among 818 stores with catalog data
Avg. Price
$42
Among 819 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

65 32 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

68 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 51 · 6%
10-49 309 · 38%
50-199 332 · 41%
200-999 106 · 13%
1k-4.9k 19 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
90% coverage
Beauty & Cosmetics
10% coverage
Celebrations & Gifts
8% coverage
Arts & Entertainment
2% coverage
Health
1% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage
Hardware
0% coverage
Vehicles & Parts 3 Education & Courses 2 Electronics 2

Among stores with catalog data, the 50-199 product range is most common. The average is 150 products per store. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 393 · 48%
$25-$49 277 · 34%
$50-$99 101 · 12%
$100-$199 32 · 4%
$200-$499 14 · 2%
$500+ 2 · 0%
Store currencies
USD 269 GBP 161 EUR 107 AUD 105 CAD 35 NZD 18 INR 16 MXN 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $42 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App, Seal Subscriptions App.

Social media platforms

Instagram (73%), Facebook (58%), TikTok (21%).

Instagram
73%
Facebook
58%
TikTok
21%
YouTube
11%
Pinterest
9%
Twitter / X
7%
LinkedIn
4%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 5% run Meta ads. That's 15 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (12%), Google Ads (4%).

Google Analytics
41%
Google Tag Manager
12%
Google Ads
4%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Craft, Debut.

Dawn 24% Craft 8% Debut 6% Prestige 5% Horizon 4% Impulse 2% Sense 2% Refresh 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Coastal Candle Co. United States
75 products $21 avg 1 ads
Home & Garden home fragrance candles Seal Subscriptions App
136 products $28 avg 1 ads
Jewelry & Watches Home & Garden rings earrings
124 products $26 avg 12 ads
Home & Garden candles home fragrance Loox ‑ Product Reviews App
212 products $19 avg 1 ads
Beauty & Cosmetics Home & Garden candles eco-friendly gifts Stamped Reviews & Loyalty RecoverMyCart
50 products $20 avg 6 ads
Home & Garden aromas diffusers
94 products $13 avg 1 ads
Home & Garden fragrance home fragrances
185 products $33 avg 1 ads
Home & Garden candles home-fragrance Hextom: Quick Announcement Bar ShareASale
132 products $21 avg 40 ads
Home & Garden home fragrance candles
22 products $78 avg 2 ads
Home & Garden luxury fragrance diffusers
142 products $10 avg
Home & Garden aromatherapy home-decor
51 products $80 avg
Home & Garden home fragrance diffusers
40 products $7 avg
Home & Garden aromatic candles home fragrances

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FAQ

How many Shopify Diffusers stores are there?

We currently track 828 active Shopify stores in the Diffusers segment.

Are Shopify Diffusers stores growing?

Yes. In the last 30 days, 68 new stores were indexed in the Diffusers segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Diffusers stores?

Among stores with pricing data, the average listed price is about $42, with the most common pricing band at Under $25.

What apps are most popular for Shopify Diffusers stores?

The top apps are Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.