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Topic
Updated Apr 6, 2026
Shopify

193 Shopify Equestrian apparel Stores: Stats & Market Data (2026)

193 active Shopify stores fall into the Equestrian apparel segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Sporting Goods, Animals & Pet Supplies. 81% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

81%
Social media
13%
Meta ads
62%
Contact info
Total Stores
193
Active Shopify stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
436
Among 191 stores with catalog data
Avg. Price
$117
Among 191 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 7%
10-49 68 · 36%
50-199 55 · 29%
200-999 34 · 18%
1k-4.9k 18 · 9%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
94% coverage
Sporting Goods
11% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
2% coverage
Home & Garden
2% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Jewelry & Watches
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 436 because some stores carry much larger inventories. The strongest country concentrations are United States, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5 · 3%
$25-$49 39 · 20%
$50-$99 83 · 43%
$100-$199 36 · 19%
$200-$499 22 · 12%
$500+ 6 · 3%
Store currencies
USD 84 AUD 28 EUR 24 GBP 22 CAD 16 NZD 7 SEK 6 MXN 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $117. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Kiwi Size Chart & Recommender, Smile: Loyalty Program Rewards.

Social media platforms

Instagram (75%), Facebook (66%), TikTok (26%).

Instagram
75%
Facebook
66%
TikTok
26%
Pinterest
11%
YouTube
10%
Twitter / X
8%
LinkedIn
1%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 13% run Meta ads. That's 16 percentage points above the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (49%), Google Ads (8%), Google Tag Manager (8%).

Google Analytics
49%
Google Ads
8%
Google Tag Manager
8%
Facebook Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Impulse, Pipeline.

Dawn 20% Impulse 5% Pipeline 5% Prestige 5% Symmetry 4% Craft 3% Debut 3% Broadcast 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

16 products $343 avg 7 ads
Apparel & Accessories waterproof clothing outdoor wear
76 products $89 avg 4 ads
Arts & Entertainment horse-inspired fashion equestrian apparel
112 products $102 avg 2 ads
Apparel & Accessories equestrian apparel riding breeches
3,483 products $69 avg 15 ads
Animals & Pet Supplies Apparel & Accessories horse riding boots western boots Variant Option Product Options
199 products $168 avg 3 ads
Animals & Pet Supplies Apparel & Accessories horse tack equestrian apparel
2,923 products $184 avg 1 ads
Apparel & Accessories equestrian apparel riding breeches Smile: Loyalty Program Rewards
105 products $123 avg 20 ads
Apparel & Accessories Sporting Goods equestrian apparel show shirts Bundler ‑ Product Bundles App Covet Instagram Feed & Reviews
1,379 products $272 avg 2 ads
Apparel & Accessories equestrian apparel riding gear
737 products $35 avg 10 ads
Animals & Pet Supplies Apparel & Accessories horse gifts equestrian gifts UpPromote Affiliate Marketing
14 products $80 avg 2 ads
Apparel & Accessories equestrian apparel riding base layer
2,848 products $44 avg 3 ads
Apparel & Accessories equestrian apparel riding breeches Afterpay On‑Site Messaging
31 products $196 avg
Apparel & Accessories horse clothing saddle pad

Want the full dataset?

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FAQ

How many Shopify Equestrian apparel stores are there?

We currently track 193 active Shopify stores in the Equestrian apparel segment.

Are Shopify Equestrian apparel stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Equestrian apparel segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Equestrian apparel stores?

Among stores with pricing data, the average listed price is about $117, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Equestrian apparel stores?

The top apps are Printful: Print on Demand, Kiwi Size Chart & Recommender, Smile: Loyalty Program Rewards. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.