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Topic
Updated May 4, 2026
Shopify

155 Shopify Essential oil Stores: Stats & Market Data (2026)

155 active Shopify stores fall into the Essential oil segment, with 29 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 55% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

55%
Social media
4%
Meta ads
55%
Contact info
Total Stores
155
Active Shopify stores
New (30d)
29
Newly added in the last 30 days
Avg. Products
74
Among 154 stores with catalog data
Avg. Price
$36
Among 155 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

24 12 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

29 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 43 · 28%
10-49 68 · 44%
50-199 32 · 21%
200-999 10 · 6%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
59% coverage
Home & Garden
30% coverage
Health
16% coverage
Celebrations & Gifts
4% coverage
Food & Beverages
2% coverage
Jewelry & Watches
2% coverage
Adult
1% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Smoking & Vaping
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 74 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 72 · 46%
$25-$49 60 · 39%
$50-$99 16 · 10%
$100-$199 4 · 3%
$200-$499 3 · 2%
Store currencies
USD 68 GBP 16 EUR 14 CAD 9 AUD 8 INR 8 PKR 4 AED 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $36 because some stores price much higher, pulling it up. That's below the Shopify average of $215.

Popular apps

The most popular are Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews.

Social media platforms

Instagram (52%), Facebook (41%), TikTok (15%).

Instagram
52%
Facebook
41%
TikTok
15%
YouTube
9%
Pinterest
6%
Twitter / X
3%
LinkedIn
2%

Social media adoption is strong at 55%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (6%), Facebook Pixel (5%).

Google Analytics
28%
Google Tag Manager
6%
Facebook Pixel
5%
Google Ads
3%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 20% Debut 7% Craft 6% Horizon 5% Sense 5% Refresh 4% Be Yours 3% Shrine Pro 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

125 products $13 avg
Beauty & Cosmetics Home & Garden body wash hand cream Avada AI SEO Suite Optimizer Rebuy Personalization Engine
74 products $22 avg
Beauty & Cosmetics essential oil aromatherapy
41 products $26 avg
Beauty & Cosmetics perfume body lotion Pop Convert ‑ Pop Ups, Banners Poptin Exit Popup Email Pop Up
84 products $18 avg
Beauty & Cosmetics Home & Garden lavender products essential oil Bundler ‑ Product Bundles App Hextom: Free Shipping Bar
50 products $19 avg
Beauty & Cosmetics perfume essential oil
jaipurfragrances United States
27 products $6 avg
Beauty & Cosmetics perfume essential oil Avada Boost Sales Trust Badges
33 products $53 avg
Home & Garden air purifiers space heater
42 products $221 avg
Home & Garden home fragrance room spray Upsell.com ‑ ReConvert Upsell
MEI TSZ Hong Kong
11 products $40 avg
Beauty & Cosmetics hydrating face mask
百利高 Hong Kong
10 products $5 avg
Health essential oil aromatherapy oil
Use Essential Oils United States
338 products $29 avg
Health essential oil lifestyle product USO: Ultimate Special Offers
134 products $39 avg
Home & Garden candles aroma diffuser Klaviyo: Email Marketing & SMS Privy ‑ Email, SMS & Pop Ups

Want the full dataset?

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FAQ

How many Shopify Essential oil stores are there?

We currently track 155 active Shopify stores in the Essential oil segment.

Are Shopify Essential oil stores growing?

Yes. In the last 30 days, 29 new stores were indexed in the Essential oil segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Essential oil stores?

Among stores with pricing data, the average listed price is about $36, with the most common pricing band at Under $25.

What apps are most popular for Shopify Essential oil stores?

The top apps are Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.