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Topic
Updated Apr 6, 2026
Shopify

6,124 Shopify Lingerie Stores: Stats & Market Data (2026)

6,124 active Shopify stores fall into the Lingerie segment, with 690 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 55% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

55%
Social media
13%
Meta ads
47%
Contact info
Total Stores
6,124
Active Shopify stores
New (30d)
690
Newly added in the last 30 days
Avg. Products
354
Among 5,497 stores with catalog data
Avg. Price
$68
Among 5,225 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

702 351 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

690 new stores were added in the past 30 days (11% of the total), showing steady growth. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,213 · 22%
10-49 1,635 · 30%
50-199 1,328 · 24%
200-999 943 · 17%
1k-4.9k 306 · 6%
5k+ 72 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
76% coverage
Adult
26% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage
Home & Garden
0% coverage
Electronics 4 Health 4 Baby & Kids 3 Food & Beverages 3 Toys & Games 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 354 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,289 · 25%
$25-$49 2,044 · 39%
$50-$99 1,266 · 24%
$100-$199 401 · 8%
$200-$499 170 · 3%
$500+ 55 · 1%
Store currencies
USD 2,493 EUR 1,110 GBP 352 AUD 231 INR 228 CAD 222 COP 158 PKR 144

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $68 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (51%), Facebook (35%), TikTok (18%).

Instagram
51%
Facebook
35%
TikTok
18%
YouTube
8%
Twitter / X
6%
Pinterest
6%
LinkedIn
1%

Social media adoption is strong at 55%, and 13% of stores run Meta ad campaigns. That's 11 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (8%), Google Ads (4%).

Google Analytics
23%
Google Tag Manager
8%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 7% Debut 4% Spotlight 4% Shrine Pro 4% Impulse 4% Prestige 3% Sense 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

410 products $35 avg 850 ads
Apparel & Accessories women's clothing lingerie
996 products $60 avg 1 ads
Adult sex toys lingerie Affiliatly Affiliate Marketing
285 products $108 avg 1 ads
Apparel & Accessories Adult lingerie intimates
88 products $10 avg 3 ads
Apparel & Accessories fashion clothing
358 products $93 avg 3 ads
Apparel & Accessories women's fashion lingerie
88 products $37 avg 56 ads
Apparel & Accessories streetwear bold-fashion
174 products $23 avg 6 ads
Apparel & Accessories clothing underwear Privy ‑ Email, SMS & Pop Ups
6 products $3 avg 2 ads
Adult lingerie erotic products
292 products $9 avg 1 ads
Apparel & Accessories Adult lingerie babydoll
244 products $68 avg 2 ads
Apparel & Accessories lingerie intimates Free Shipping Bear Poptin Exit Popup Email Pop Up
766 products $29 avg 16 ads
Apparel & Accessories moda praia roupas femininas
238 products $5 avg 1 ads
Apparel & Accessories lingerie bra set

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FAQ

How many Shopify Lingerie stores are there?

We currently track 6,124 active Shopify stores in the Lingerie segment.

Are Shopify Lingerie stores growing?

Yes. In the last 30 days, 690 new stores were indexed in the Lingerie segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Lingerie stores?

Among stores with pricing data, the average listed price is about $68, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Lingerie stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.