72 Shopify Newborn gifts Stores: Stats & Market Data (2026)
72 active Shopify stores fall into the Newborn gifts segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Celebrations & Gifts, Apparel & Accessories. 85% maintain social media profiles — Instagram leads — and 21% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
2 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 403 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, Australia, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $60 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Infinite Product Options.
Marketing & analytics tools
Google Analytics (60%), Google Tag Manager (19%), Google Ads (6%).
Popular themes
The most used are Dawn, Debut, Prestige.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Rebuy Personalization Engine
AfterShip Email Marketing,SMS
Klaviyo: Email Marketing & SMS
Hextom: Free Shipping Bar
Loox: Product Reviews App & AI
Loox: Product Reviews App & AI
Bundler ‑ Product Bundles App
Infinite Product Options
Privy ‑ Email, SMS & Pop Ups
Wiser AI ‑ Upsell & Cross Sell
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Start Free TrialFAQ
How many Shopify Newborn gifts stores are there?
We currently track 72 active Shopify stores in the Newborn gifts segment.
Are Shopify Newborn gifts stores growing?
Yes. In the last 30 days, 2 new stores were indexed in the Newborn gifts segment, showing a 3% monthly growth rate.
What is the average product price in Shopify Newborn gifts stores?
Among stores with pricing data, the average listed price is about $60, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Newborn gifts stores?
The top apps are Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App, Infinite Product Options. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (81%), Facebook (61%), TikTok (22%).
Social media engagement is exceptionally high: 85% of stores maintain social profiles and 21% run Meta ads. That's 19 percentage points above the Shopify average of 66%.