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Topic
Updated June 8, 2026
Shopify

1,370 Shopify Baby gifts Stores: Stats & Market Data (2026)

1,370 active Shopify stores fall into the Baby gifts segment, with 259 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Celebrations & Gifts, Apparel & Accessories. 79% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

79%
Social media
5%
Meta ads
64%
Contact info
Total Stores
1,370
Active Shopify stores
New (30d)
259
Newly added in the last 30 days
Avg. Products
533
Among 1,365 stores with catalog data
Avg. Price
$45
Among 1,363 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

287 143 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

259 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 43 · 3%
10-49 280 · 21%
50-199 475 · 35%
200-999 400 · 29%
1k-4.9k 149 · 11%
5k+ 18 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
73% coverage
Celebrations & Gifts
32% coverage
Apparel & Accessories
11% coverage
Home & Garden
10% coverage
Toys & Games
9% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Jewelry & Watches
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
0% coverage
Animals & Pet Supplies 4

Among stores with catalog data, the 50-199 product range is most common. The average is 533 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 497 · 36%
$25-$49 564 · 41%
$50-$99 236 · 17%
$100-$199 53 · 4%
$200-$499 7 · 1%
$500+ 6 · 0%
Store currencies
USD 449 EUR 283 GBP 189 AUD 173 CAD 71 NZD 29 SGD 19 INR 18

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $45 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (76%), Facebook (63%), TikTok (19%).

Instagram
76%
Facebook
63%
TikTok
19%
Pinterest
14%
YouTube
9%
Twitter / X
8%
LinkedIn
2%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 5% run Meta ads. That's 20 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (48%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
48%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 21% Debut 6% Craft 4% Impulse 4% Horizon 3% Prestige 3% Studio 3% Minimal 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

517 products $30 avg 1 ads
Baby & Kids baby gifts personalised baby gifts EAZE WhatsApp Button
1,267 products $37 avg 10 ads
Baby & Kids children clothing baby accessories Shopify Inbox Judge.me Product Reviews App
1,403 products $22 avg 4 ads
Baby & Kids Celebrations & Gifts Home & Garden baby gifts greeting cards Frequently Bought Together CBB
1,228 products $49 avg 1 ads
Baby & Kids organic baby clothes sustainable baby outfits Fly Bundles Quantity Breaks Foxify AI Landing Page Builder
398 products $22 avg 1 ads
Baby & Kids baby gifts kids clothing GSC Instagram Feed, Instafeed Judge.me Product Reviews App
746 products $36 avg 5 ads
Celebrations & Gifts Home & Garden Baby & Kids unique gifts personalised gifts Elevate A/B Testing Price Test Klaviyo: Email Marketing & SMS
53 products $29 avg 11 ads
Baby & Kids baby products parenting essentials AfterShip Product Reviews BUCKS Currency Converter PRO++
28 products $81 avg 5 ads
Baby & Kids Home & Garden baby lounger infant bedding AfterShip Email Marketing,SMS AfterShip Page Builder
189 products $33 avg 1 ads
Toys & Games Apparel & Accessories plush toys handmade toys Shopify Inbox XO Insert Code
357 products $31 avg 184 ads
Celebrations & Gifts baby gifts personalized baby gifts Pandectes GDPR Compliance Elevar Conversion Tracking
134 products $106 avg 3 ads
Apparel & Accessories luxury sleepwear baby gifts Awin ‑ Affiliate Marketing Notify Me! Restock & PreOrder
118 products $26 avg 2 ads
Toys & Games kids toys baby gifts Shopify Inbox Judge.me Product Reviews App

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FAQ

How many Shopify Baby gifts stores are there?

We currently track 1,370 active Shopify stores in the Baby gifts segment.

Are Shopify Baby gifts stores growing?

Yes. In the last 30 days, 259 new stores were indexed in the Baby gifts segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Baby gifts stores?

Among stores with pricing data, the average listed price is about $45, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Baby gifts stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.