1,014 Shopify Baby gifts Stores: Stats & Market Data (2026)
1,014 active Shopify stores fall into the Baby gifts segment, with 109 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Celebrations & Gifts, Apparel & Accessories. 78% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
109 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 17%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Health 2Among stores with catalog data, the 50-199 product range is most common. The average is 476 products per store. That's larger than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $49 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Infinite Product Options, Hextom: Free Shipping Bar.
Marketing & analytics tools
Google Analytics (45%), Google Tag Manager (10%), Google Ads (5%).
Popular themes
The most used are Dawn, Debut, Craft.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Affiliatly Affiliate Marketing
Pop Convert ‑ Pop Ups, Banners
Variant Option Product Options
Pop Convert ‑ Pop Ups, Banners
UpPromote Affiliate Marketing
Omnisend Email Marketing & SMS
Infinite Product Options
Hextom: Countdown Timer Bar
Poptin Exit Popup Email Pop Up
Seers Ai GDPR Cookie Banner
Infinite Product Options
Ryviu: Reviews & Loyalty App
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Start Free TrialFAQ
How many Shopify Baby gifts stores are there?
We currently track 1,014 active Shopify stores in the Baby gifts segment.
Are Shopify Baby gifts stores growing?
Yes. In the last 30 days, 109 new stores were indexed in the Baby gifts segment, showing a 11% monthly growth rate.
What is the average product price in Shopify Baby gifts stores?
Among stores with pricing data, the average listed price is about $49, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Baby gifts stores?
The top apps are Klaviyo: Email Marketing & SMS, Infinite Product Options, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (74%), Facebook (64%), TikTok (18%).
Social media engagement is exceptionally high: 78% of stores maintain social profiles and 6% run Meta ads. That's 17 percentage points above the Shopify average of 61%.