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Topic
Updated Apr 27, 2026
Shopify

664 Shopify Nursery decor Stores: Stats & Market Data (2026)

664 active Shopify stores fall into the Nursery decor segment, with 80 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Home & Garden, Celebrations & Gifts. 71% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

71%
Social media
10%
Meta ads
60%
Contact info
Total Stores
664
Active Shopify stores
New (30d)
80
Newly added in the last 30 days
Avg. Products
492
Among 651 stores with catalog data
Avg. Price
$93
Among 650 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

78 39 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

80 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 67 · 10%
10-49 146 · 22%
50-199 211 · 32%
200-999 172 · 26%
1k-4.9k 45 · 7%
5k+ 10 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
66% coverage
Home & Garden
37% coverage
Celebrations & Gifts
8% coverage
Arts & Entertainment
7% coverage
Toys & Games
5% coverage
Apparel & Accessories
3% coverage
Furniture
3% coverage
Beauty & Cosmetics
0% coverage
Books & Literature
0% coverage
Education & Courses 2 Antiques & Collectibles 1

Among stores with catalog data, the 50-199 product range is most common. The average is 492 products per store. That's larger than the Shopify average of 447. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 164 · 25%
$25-$49 236 · 36%
$50-$99 141 · 22%
$100-$199 55 · 8%
$200-$499 35 · 5%
$500+ 19 · 3%
Store currencies
USD 213 EUR 155 AUD 72 GBP 61 CAD 36 INR 18 NZD 15 BRL 8

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $93 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Infinite Product Options.

Social media platforms

Instagram (68%), Facebook (54%), TikTok (19%).

Instagram
68%
Facebook
54%
TikTok
19%
Pinterest
16%
YouTube
9%
Twitter / X
6%
LinkedIn
2%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 10% run Meta ads. That's 10 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (10%), Google Ads (6%).

Google Analytics
43%
Google Tag Manager
10%
Google Ads
6%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 24% Debut 4% Craft 4% Impulse 4% Horizon 3% Studio 3% Beauty 3% Prestige 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

66 products $55 avg 9 ads
Home & Garden furnishings wall decor
Little Van Gogh's United States
575 products $337 avg 1 ads
Arts & Entertainment art prints kids art
184 products $76 avg 5 ads
Baby & Kids nursery decor crib bumper UpPromote Affiliate Marketing
238 products $45 avg 1 ads
Baby & Kids baby clothes baby gear Klaviyo: Email Marketing & SMS
1,289 products $21 avg 90 ads
Baby & Kids baby clothing store kids clothing shop
157 products $1535 avg 9 ads
Baby & Kids Furniture Home & Garden baby furniture organic cribs
247 products $22 avg 4 ads
Home & Garden Celebrations & Gifts customized frames nursery decor Bundler ‑ Product Bundles App
27 products $20 avg 3 ads
Baby & Kids baby milestone cards
867 products $38 avg 29 ads
Baby & Kids Celebrations & Gifts kids wall decor personalized gifts Variant Option Product Options
817 products $248 avg 3 ads
Furniture Home & Garden furniture set nursery decor
60 products $27 avg 7 ads
Baby & Kids kinderkamer poster nursery decor
634 products $24 avg 25 ads
Home & Garden Baby & Kids nursery decor baby gifts Infinite Product Options Ryviu: Reviews & Loyalty App

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FAQ

How many Shopify Nursery decor stores are there?

We currently track 664 active Shopify stores in the Nursery decor segment.

Are Shopify Nursery decor stores growing?

Yes. In the last 30 days, 80 new stores were indexed in the Nursery decor segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Nursery decor stores?

Among stores with pricing data, the average listed price is about $93, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Nursery decor stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Infinite Product Options. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.