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Shopify topic analytics
Topic
Updated June 8, 2026
Shopify

992 Shopify Nursery decor Stores: Stats & Market Data (2026)

992 active Shopify stores fall into the Nursery decor segment, with 272 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Home & Garden, Celebrations & Gifts. 71% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

71%
Social media
5%
Meta ads
64%
Contact info
Total Stores
992
Active Shopify stores
New (30d)
272
Newly added in the last 30 days
Avg. Products
702
Among 984 stores with catalog data
Avg. Price
$89
Among 981 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

223 111 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

272 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 48 · 5%
10-49 220 · 22%
50-199 329 · 33%
200-999 262 · 27%
1k-4.9k 95 · 10%
5k+ 30 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
72% coverage
Home & Garden
31% coverage
Celebrations & Gifts
7% coverage
Arts & Entertainment
6% coverage
Toys & Games
4% coverage
Apparel & Accessories
3% coverage
Furniture
3% coverage
Books & Literature
1% coverage
Beauty & Cosmetics 2 Education & Courses 2 Animals & Pet Supplies 1

Among stores with catalog data, the 50-199 product range is most common. The average is 702 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 252 · 26%
$25-$49 366 · 37%
$50-$99 202 · 21%
$100-$199 90 · 9%
$200-$499 42 · 4%
$500+ 29 · 3%
Store currencies
USD 290 EUR 263 AUD 100 GBP 91 CAD 45 INR 26 NZD 18 MXN 15

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $89 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (69%), Facebook (54%), TikTok (19%).

Instagram
69%
Facebook
54%
TikTok
19%
Pinterest
14%
YouTube
9%
Twitter / X
5%
LinkedIn
2%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 5% run Meta ads. That's 12 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (45%), Google Tag Manager (11%), Google Ads (6%).

Google Analytics
45%
Google Tag Manager
11%
Google Ads
6%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 6% Debut 5% Impulse 4% Studio 3% Craft 3% Prestige 3% Beauty 3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

267 products $51 avg 2 ads
Baby & Kids baby clothing children's products BM: Country blocker IP blocker Fera Product Reviews App
195 products $61 avg 1 ads
Baby & Kids nursery decor kids toys GemPages Landing Page Builder
821 products $127 avg 13 ads
Furniture Home & Garden furniture set nursery decor GSC Countdown Timer Bar Elevar Conversion Tracking
45 products $129 avg 5 ads
Baby & Kids Home & Garden baby hats kids bedding Pandectes GDPR Compliance Klaviyo: Email Marketing & SMS
142 products $29 avg 2 ads
Baby & Kids baby-products nursery decor 404/301 SC Easy URL Redirects Klaviyo: Email Marketing & SMS
150 products $141 avg 25 ads
Home & Garden Baby & Kids minky blankets handmade Avada AI SEO Suite Optimizer Judge.me Product Reviews App
85 products $42 avg 5 ads
Toys & Games Home & Garden pendulum clock kids clock UpPromote Affiliate Marketing Avada AI SEO Suite Optimizer
644 products $23 avg 8 ads
Home & Garden Baby & Kids nursery decor baby gifts Infinite Product Options Frequently Bought Together CBB
31 products $56 avg 3 ads
Baby & Kids doudou soft toys Zepto Product Personalizer
27 products $153 avg 8 ads
Baby & Kids nursery decor baby room decor Bundler ‑ Product Bundles App Judge.me Product Reviews App
1,029 products $24 avg 13 ads
Baby & Kids baby essentials baby clothes Shopify Inbox Klaviyo: Email Marketing & SMS
1,129 products $60 avg 1 ads
Baby & Kids Home & Garden baby bedding nursery decor

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FAQ

How many Shopify Nursery decor stores are there?

We currently track 992 active Shopify stores in the Nursery decor segment.

Are Shopify Nursery decor stores growing?

Yes. In the last 30 days, 272 new stores were indexed in the Nursery decor segment, showing a 27% monthly growth rate.

What is the average product price in Shopify Nursery decor stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Nursery decor stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.