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Shopify topic analytics
Topic
Updated May 4, 2026
Shopify

294 Shopify Paper goods Stores: Stats & Market Data (2026)

294 active Shopify stores fall into the Paper goods segment, with 58 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Celebrations & Gifts, Office Supplies. 73% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

73%
Social media
3%
Meta ads
41%
Contact info
Total Stores
294
Active Shopify stores
New (30d)
58
Newly added in the last 30 days
Avg. Products
454
Among 291 stores with catalog data
Avg. Price
$36
Among 286 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

58 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 4%
10-49 63 · 22%
50-199 90 · 31%
200-999 97 · 33%
1k-4.9k 28 · 10%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
34% coverage
Celebrations & Gifts
33% coverage
Office Supplies
32% coverage
Home & Garden
13% coverage
Apparel & Accessories
7% coverage
Books & Literature
6% coverage
Toys & Games
2% coverage
Jewelry & Watches
1% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 454 products per store. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 192 · 67%
$25-$49 57 · 20%
$50-$99 23 · 8%
$100-$199 9 · 3%
$200-$499 4 · 1%
$500+ 1 · 0%
Store currencies
USD 188 GBP 32 EUR 23 CAD 19 AUD 10 CHF 3 INR 3 AED 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $36 because some stores price much higher, pulling it up. That's below the Shopify average of $216.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Infinite Product Options.

Social media platforms

Instagram (70%), Facebook (44%), Pinterest (24%).

Instagram
70%
Facebook
44%
Pinterest
24%
TikTok
15%
YouTube
9%
Twitter / X
8%
LinkedIn
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 3% run Meta ads. That's 15 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
29%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Studio, Craft.

Dawn 20% Studio 8% Craft 4% Debut 4% Horizon 3% Minimal 3% Prestige 3% Spotlight 3%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,240 products $10 avg 4 ads
Office Supplies stationery supplies desk accessories Omnisend Email Marketing & SMS
151 products $74 avg
Arts & Entertainment photography paper goods Fera Product Reviews App Printful: Print on Demand
6 products $4 avg
Office Supplies stationery shop notepads and stickers
48 products $28 avg
Arts & Entertainment poster prints visual art
562 products $3 avg 1 ads
Arts & Entertainment stationery craft materials Hextom: Countdown Timer Bar
128 products $5 avg
Office Supplies notebooks and stationery writing pads
504 products $9 avg
Books & Literature stationery paper goods Wyllo Privy ‑ Email, SMS & Pop Ups
Paper Harts Design United States
65 products $5 avg
Toys & Games aesthetic stickers vinyl stickers
280 products $4 avg
Arts & Entertainment paper goods nature lovers Bundler ‑ Product Bundles App
The Completist United Kingdom
469 products $26 avg 10 ads
Office Supplies stationery paper goods
1,443 products $15 avg
Office Supplies stationery office supplies
Archer Paper Goods United States
1,320 products $24 avg
Office Supplies Toys & Games Celebrations & Gifts stationery store paper goods Covet Instagram Feed & Reviews

Want the full dataset?

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FAQ

How many Shopify Paper goods stores are there?

We currently track 294 active Shopify stores in the Paper goods segment.

Are Shopify Paper goods stores growing?

Yes. In the last 30 days, 58 new stores were indexed in the Paper goods segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Paper goods stores?

Among stores with pricing data, the average listed price is about $36, with the most common pricing band at Under $25.

What apps are most popular for Shopify Paper goods stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Infinite Product Options. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.