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Topic
Updated Apr 6, 2026
Shopify

1,092 Shopify Personal development Stores: Stats & Market Data (2026)

1,092 active Shopify stores fall into the Personal development segment, with 74 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Arts & Entertainment. 60% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

60%
Social media
4%
Meta ads
37%
Contact info
Total Stores
1,092
Active Shopify stores
New (30d)
74
Newly added in the last 30 days
Avg. Products
35
Among 1,022 stores with catalog data
Avg. Price
$289
Among 991 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

70 35 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

74 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 587 · 57%
10-49 324 · 32%
50-199 84 · 8%
200-999 24 · 2%
1k-4.9k 2 · 0%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
66% coverage
Books & Literature
15% coverage
Arts & Entertainment
5% coverage
Health
3% coverage
Apparel & Accessories
2% coverage
Celebrations & Gifts
2% coverage
Beauty & Cosmetics
1% coverage
Home & Garden
1% coverage
Business & Industrial
0% coverage
Office Supplies
0% coverage
Adult 3

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 35 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Argentina, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 368 · 37%
$25-$49 245 · 25%
$50-$99 115 · 12%
$100-$199 92 · 9%
$200-$499 85 · 9%
$500+ 86 · 9%
Store currencies
USD 556 EUR 170 ARS 57 GBP 54 CAD 52 AUD 51 MXN 17 INR 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $289 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Instagram (53%), Facebook (38%), YouTube (23%).

Instagram
53%
Facebook
38%
YouTube
23%
TikTok
18%
Twitter / X
11%
LinkedIn
7%
Pinterest
5%

Social media adoption is strong at 60%, and 4% of stores run Meta ad campaigns. That's 6 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (5%), Facebook Pixel (2%).

Google Analytics
21%
Google Tag Manager
5%
Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 27% Horizon 8% Debut 8% Studio 3% Craft 3% Refresh 3% Spotlight 3% Sense 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

6 products $115 avg 1 ads
Books & Literature ebooks digital books
184 products $20 avg 3 ads
Books & Literature Arts & Entertainment Education & Courses self-help meditation
Femme Aura Argentina
10 products $11 avg 1 ads
Books & Literature Health Education & Courses self-help books wellness guides Hextom: Upsell Sales Boost
15 products $17 avg
Education & Courses print and wellness collective
16 products $913 avg
consulting services personal development UpPromote Affiliate Marketing
5 products $22 avg
Books & Literature self-help books personal development
6 products $79 avg
Education & Courses coaching personal development
38 products $41 avg
Education & Courses self-help spirituality
23 products $56 avg
Education & Courses digital membership life instruction Seal Subscriptions App
34 products $11 avg
Books & Literature self-help audiobooks Bundler ‑ Product Bundles App Lucky Orange Heatmaps & Replay
24 products $48 avg
Health wellness meditation Klaviyo: Email Marketing & SMS
101 products $12 avg
Business & Industrial financial products personal development

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FAQ

How many Shopify Personal development stores are there?

We currently track 1,092 active Shopify stores in the Personal development segment.

Are Shopify Personal development stores growing?

Yes. In the last 30 days, 74 new stores were indexed in the Personal development segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Personal development stores?

Among stores with pricing data, the average listed price is about $289, with the most common pricing band at Under $25.

What apps are most popular for Shopify Personal development stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.