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Topic
Updated Apr 27, 2026
Shopify

228 Shopify Software store Stores: Stats & Market Data (2026)

228 active Shopify stores fall into the Software store segment, with 36 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Business & Industrial. 29% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

29%
Social media
7%
Meta ads
45%
Contact info
Total Stores
228
Active Shopify stores
New (30d)
36
Newly added in the last 30 days
Avg. Products
97
Among 209 stores with catalog data
Avg. Price
$251
Among 202 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

36 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 90 · 43%
10-49 64 · 31%
50-199 36 · 17%
200-999 16 · 8%
1k-4.9k 2 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
98% coverage
Electronics
4% coverage
Business & Industrial
1% coverage
Celebrations & Gifts
1% coverage
Arts & Entertainment 1 Beauty & Cosmetics 1 Office Supplies 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 97 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 64 · 32%
$25-$49 49 · 24%
$50-$99 40 · 20%
$100-$199 23 · 11%
$200-$499 10 · 5%
$500+ 16 · 8%
Store currencies
USD 108 EUR 45 INR 18 GBP 15 ARS 7 BRL 5 JPY 4 MXN 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $251 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS, Seal Subscriptions App.

Social media platforms

Instagram (24%), Facebook (21%), TikTok (8%).

Instagram
24%
Facebook
21%
TikTok
8%
Twitter / X
8%
YouTube
7%
LinkedIn
4%
Pinterest
3%

Social media presence is relatively low at 29%, with 7% running Meta ads. That's 32 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (6%), Google Ads (6%).

Google Analytics
22%
Google Tag Manager
6%
Google Ads
6%
Facebook Pixel
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 10% Debut 7% Refresh 4% Sense 4% Warehouse 2% Minimal 2% Minimog - Os 2.0 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

100 products $30 avg 4 ads
Software microsoft software digital licenses
12 products $22 avg
Software antivirus software internet security
Look Germany
14 products $679 avg
Software digital products software store
Realitone United States
29 products $147 avg
Arts & Entertainment Software music composition sample libraries AWIO Improved Contact Form
14 products $52 avg
Software microsoft office software store AfterShip Referral & Affiliate Klaviyo: Email Marketing & SMS
46 products $48 avg
Software software digital downloads Hextom: Upsell Sales Boost
36 products $34 avg
Software software license antivirus software
39 products $80 avg
Software office software microsoft office Lucky Orange Heatmaps & Replay Seal Subscriptions App
9 products $1262 avg
Software software store business software
Xpcrss India
279 products
Software design tools digital assets
channify Netherlands
270 products $116 avg
Software software store saas platform
180 products $168 avg
Electronics Software electronics store software store

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FAQ

How many Shopify Software store stores are there?

We currently track 228 active Shopify stores in the Software store segment.

Are Shopify Software store stores growing?

Yes. In the last 30 days, 36 new stores were indexed in the Software store segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Software store stores?

Among stores with pricing data, the average listed price is about $251, with the most common pricing band at Under $25.

What apps are most popular for Shopify Software store stores?

The top apps are UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.