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Topic
Updated May 4, 2026
Shopify

75 Shopify Squishy toys Stores: Stats & Market Data (2026)

75 active Shopify stores fall into the Squishy toys segment, with 23 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Home & Garden. 44% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

44%
Social media
11%
Meta ads
59%
Contact info
Total Stores
75
Active Shopify stores
New (30d)
23
Newly added in the last 30 days
Avg. Products
208
Among 75 stores with catalog data
Avg. Price
$31
Among 75 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

22 11 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

23 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 18 · 24%
10-49 19 · 25%
50-199 24 · 32%
200-999 10 · 13%
1k-4.9k 4 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
88% coverage
Arts & Entertainment
12% coverage
Home & Garden
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 208 products per store. That's smaller than the Shopify average of 437. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 60 · 80%
$25-$49 12 · 16%
$50-$99 2 · 3%
$500+ 1 · 1%
Store currencies
USD 55 GBP 4 CAD 3 AUD 2 EUR 2 HKD 2 JPY 2 SGD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $31 because some stores price much higher, pulling it up. That's below the Shopify average of $216.

Popular apps

The most popular are UpPromote Affiliate Marketing, Hextom: Free Shipping Bar, Loox ‑ Visual Product Reviews.

Social media platforms

Instagram (32%), TikTok (31%), YouTube (24%).

Instagram
32%
TikTok
31%
YouTube
24%
Facebook
17%
Pinterest
7%
Twitter / X
3%

About 44% of stores maintain social media profiles and 11% run Meta ads — moderate marketing investment overall. That's 14 percentage points below the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (4%), Google Ads (1%).

Google Analytics
23%
Google Tag Manager
4%
Google Ads
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Kalles.

Dawn 21% Horizon 11% Kalles 5% Shrine Pro 5% Sense 4% Spotlight 4% Boost 3% Craft 3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

76 products $9 avg
Toys & Games stress relief toys squishy toys
51 products $14 avg
Toys & Games sonny angel figures collectible toys AfterShip Email Marketing,SMS
941 products $11 avg 1 ads
Toys & Games squishy toys stress relief toys Hextom: Countdown Timer Bar Pop Convert ‑ Pop Ups, Banners
1,311 products $31 avg 6 ads
Toys & Games cuddle plush toys comfort items UpPromote Affiliate Marketing
59 products $11 avg
Toys & Games stress relief squishy toys
Teddy to Go Netherlands
3,065 products $11 avg
Toys & Games toy store kids toys
Doctor Squish United States
82 products $11 avg
Arts & Entertainment squishy toys stress relief toys Conversion Bear Trust Badges
ChuChuSquishy United Arab Emirates
28 products $13 avg
Arts & Entertainment squishy toys handmade crafts
78 products $11 avg
Toys & Games squishy toys collectible toys Conversion Bear Trust Badges
59 products $14 avg
Toys & Games squishy toys handmade toys
JDC toys France
12 products $15 avg
Toys & Games stress relievers squishy toys
Feelzies United States
7 products $16 avg
Arts & Entertainment squishy toys craft supplies

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FAQ

How many Shopify Squishy toys stores are there?

We currently track 75 active Shopify stores in the Squishy toys segment.

Are Shopify Squishy toys stores growing?

Yes. In the last 30 days, 23 new stores were indexed in the Squishy toys segment, showing a 31% monthly growth rate.

What is the average product price in Shopify Squishy toys stores?

Among stores with pricing data, the average listed price is about $31, with the most common pricing band at Under $25.

What apps are most popular for Shopify Squishy toys stores?

The top apps are UpPromote Affiliate Marketing, Hextom: Free Shipping Bar, Loox ‑ Visual Product Reviews. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.