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Topic
Updated May 25, 2026
Shopify

103 Shopify Squishy toys Stores: Stats & Market Data (2026)

103 active Shopify stores fall into the Squishy toys segment, with 31 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Apparel & Accessories. 47% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

47%
Social media
8%
Meta ads
56%
Contact info
Total Stores
103
Active Shopify stores
New (30d)
31
Newly added in the last 30 days
Avg. Products
203
Among 103 stores with catalog data
Avg. Price
$27
Among 103 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

31 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 18 · 17%
10-49 33 · 32%
50-199 31 · 30%
200-999 15 · 15%
1k-4.9k 6 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
88% coverage
Arts & Entertainment
11% coverage
Apparel & Accessories
2% coverage
Home & Garden
2% coverage
Celebrations & Gifts
1% coverage
Office Supplies
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 203 because some stores carry much larger inventories. That's smaller than the Shopify average of 435. The strongest country concentrations are United States, United Kingdom, Japan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 85 · 83%
$25-$49 15 · 15%
$50-$99 2 · 2%
$500+ 1 · 1%
Store currencies
USD 74 GBP 6 JPY 5 CAD 4 EUR 4 AUD 3 HKD 2 SGD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $27 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, UpPromote Affiliate Marketing.

Social media platforms

Instagram (37%), TikTok (29%), Facebook (20%).

Instagram
37%
TikTok
29%
Facebook
20%
YouTube
20%
Pinterest
6%
Twitter / X
4%

About 47% of stores maintain social media profiles and 8% run Meta ads — moderate marketing investment overall. That's 11 percentage points below the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (5%), Google Ads (2%).

Google Analytics
23%
Google Tag Manager
5%
Google Ads
2%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Kalles.

Dawn 22% Horizon 18% Kalles 4% Sense 4% Shrine Pro 4% Tinker 4% Spotlight 3% Boost 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

ChuChuSquishy United States
28 products $13 avg
Arts & Entertainment squishy toys handmade crafts Ymq Product Options, Variants
Squishmania® United States
5 products $32 avg 8 ads
Toys & Games squishy toys fidget toys Kaching Bundles App & Upsells Parkour: Facebook Pixel & Feed
296 products $10 avg
Arts & Entertainment diy craft squishy toys Shopify Inbox
SquishyMystery™ United States
5 products $43 avg
Toys & Games mini dumplings squishy toys
Squishy Fidget United States
21 products $12 avg
Toys & Games squishy toys stress relief
Toys Hut United States
251 products $47 avg
Toys & Games squishy toys stress relief toys Microsoft Clarity: AI Insights
N5 LUXURY United States
8 products $7 avg
Arts & Entertainment printing pens squishy toys UpPromote Affiliate Marketing Trustpilot Reviews
168 products $14 avg
Toys & Games squishy toys slow rising squishy UpPromote Affiliate Marketing
161 products $19 avg
Toys & Games squishy toys stress relief toys Omnisend Email Marketing & SMS Yotpo: Email Marketing & SMS
1,861 products $12 avg
Toys & Games squishy toys cute cat toy
NeeDoh United States
43 products $2 avg
Toys & Games stress ball toys fidget toys
46 products $15 avg
Toys & Games squishy toys stress relief toys

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FAQ

How many Shopify Squishy toys stores are there?

We currently track 103 active Shopify stores in the Squishy toys segment.

Are Shopify Squishy toys stores growing?

Yes. In the last 30 days, 31 new stores were indexed in the Squishy toys segment, showing a 30% monthly growth rate.

What is the average product price in Shopify Squishy toys stores?

Among stores with pricing data, the average listed price is about $27, with the most common pricing band at Under $25.

What apps are most popular for Shopify Squishy toys stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.