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Updated May 18, 2026
Shopify

7,646 Shopify Stores Using Google & YouTube: Usage Stats & Trends (2026)

7,646 Shopify stores currently use Google & YouTube, with 2,600 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 78% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

78%
Social media
15%
Meta ads
72%
Contact info
Total Stores
7,646
Active Shopify stores
New (30d)
2,600
Newly added in the last 30 days
Avg. Products
837
Among 7,581 stores with catalog data
Avg. Price
$195
Among 7,548 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,419 709 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,600 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 914 · 12%
10-49 1,972 · 26%
50-199 2,036 · 27%
200-999 1,681 · 22%
1k-4.9k 704 · 9%
5k+ 274 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
26% coverage
Home & Garden
13% coverage
Beauty & Cosmetics
10% coverage
Food & Beverages
6% coverage
Arts & Entertainment
6% coverage
Jewelry & Watches
6% coverage
Electronics
5% coverage
Celebrations & Gifts
4% coverage
Health
4% coverage
Toys & Games
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 837 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,098 · 28%
$25-$49 2,226 · 29%
$50-$99 1,432 · 19%
$100-$199 774 · 10%
$200-$499 526 · 7%
$500+ 492 · 7%
Store currencies
USD 3,037 EUR 1,382 GBP 547 INR 544 AUD 422 CAD 301 PKR 109 MXN 102

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $195 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (73%), Facebook (59%), TikTok (33%).

Instagram
73%
Facebook
59%
TikTok
33%
YouTube
29%
Pinterest
15%
Twitter / X
13%
LinkedIn
6%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 15% run Meta ads. That's 19 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (73%), Google Tag Manager (14%), Google Ads (4%).

Google Analytics
73%
Google Tag Manager
14%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 19% Horizon 13% Prestige 3% Impulse 3% Tinker 2% Refresh 2% Craft 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

8 products $34 avg 13 ads
Celebrations & Gifts personalized gifts photo magnets Google & YouTube
757 products $1 avg 2 ads
Electronics robotics kits development boards Google & YouTube Judge.me Product Reviews App
494 products $52 avg 22 ads
Baby & Kids baby essentials baby keepsakes Infinite Product Options Frequently Bought Together CBB
Anslae Tech United States
81 products $29 avg 127 ads
Home & Garden floor cleaning tools household supplies Avada AI SEO Suite Optimizer Google & YouTube
Handrails Direct United Kingdom
88 products $116 avg 1 ads
Home & Garden handrail system indoor stair handrails Powerful Contact Form Builder Google & YouTube
ForBaysyAngel United States
26 products $21 avg 37 ads
Toys & Games children's toys baby photography props Google & YouTube Shopify Inbox
858 products $24 avg 38 ads
Apparel & Accessories saree clothing Google & YouTube Judge.me Product Reviews App
225 products $15 avg 3 ads
Beauty & Cosmetics cosmetics skincare Google & YouTube Microsoft Clarity: AI Insights
124 products $65 avg 4 ads
Apparel & Accessories vegan streetwear fashion accessories UpPromote Affiliate Marketing Google & YouTube
5 products $176 avg 2 ads
Beauty & Cosmetics curly hair products hair care store Google & YouTube Tapita AI SEO Optimizer, Speed
37 products $33 avg 16 ads
Beauty & Cosmetics eyebrow products microblading Bundler ‑ Product Bundles App 404/301 SC Easy URL Redirects
387 products $6 avg 1 ads
Arts & Entertainment personal color color diagnosis Google & YouTube Square: Instagram Feed Gallery

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FAQ

How many Shopify stores currently use Google & YouTube?

Our database tracks 7,646 active Shopify stores using Google & YouTube.

How fast is Google & YouTube adoption growing?

In the last 30 days, 2,600 new stores were found using Google & YouTube, showing a 34% monthly growth in adoption.

What is the average catalog size for stores using Google & YouTube?

Among Shopify stores using Google & YouTube with catalog data, the average is around 837 products, with most falling in the 50-199 range.

What other apps do Google & YouTube users typically install?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.